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Articles 1 - 8 of 8
Full-Text Articles in Business
Two Studies Exploring The Effects Of Ageing Cohorts And Channel Usage On The Antecedents And Consequence Of Customer Satisfaction, Yongchang Chen
Two Studies Exploring The Effects Of Ageing Cohorts And Channel Usage On The Antecedents And Consequence Of Customer Satisfaction, Yongchang Chen
Dissertations and Theses Collection (Open Access)
A rapidly ageing customer base, and an acceleration in the adoption of self-service technologies (SST) are two major trends which are set to have an increasing impact on how companies manage and satisfy customers. While there has been a rich body of work studying the effects of ageing and SST usage on customers, research on how they might affect cumulative satisfaction appears to be limited. The ageing literature tends to focus on cognition and decision-making processes, while SST research tends to be narrowly focused on SST evaluation and adoption. Our understanding on how ageing affects how satisfied customers are with …
How Nfts Are Driving The Latest Evolution Of Art From Physical To Digital In A Pandemic Age., Isabel Dominguez De Haro
How Nfts Are Driving The Latest Evolution Of Art From Physical To Digital In A Pandemic Age., Isabel Dominguez De Haro
MA Theses
Prior to 2014, the art industry did not know a lot about NFTs and the benefits of
blockchain technology. That is because when the technology was created in 2008,
it had nothing to do with art. In fact, it was primarily developed as a way to
decentralize a broken financial system.1 And, even when the art industry began
successfully using the technology in 2017, it was the digital art world and not
traditional artists, galleries, auction houses, or dealers who first recognized the
benefit of using digital tokens to represent ownership of a unique asset. So why
now are NFTs …
Reappraising International Business In A Digital Arena: Barriers, Strategies, And Context For Internationalization Of Digital Innovations, Noman Ahmed Shaheer
Reappraising International Business In A Digital Arena: Barriers, Strategies, And Context For Internationalization Of Digital Innovations, Noman Ahmed Shaheer
Theses and Dissertations
This dissertation builds on the eclectic paradigm to explore internationalization strategies in the burgeoning digital economy through a rigorous empirical analysis of a unique big data archive tracking international penetrations of more than 1.5 million mobile apps across 58 countries. While traditional firms internationalize by internalizing physical assets to reap location advantages from foreign markets, many digital businesses internationalize by orchestrating networks of information flows across borders. Such digital internationalization may not be constrained by cross-national distance or lack of resources as digital businesses leverage globally disperse knowledge and innovation networks to develop scale free digital innovations and seamlessly transmit …
International Music Preferences: An Analysis Of The Determinants Of Song Popularity On Spotify For The U.S., Norway, Taiwan, Ecuador, And Costa Rica, Brendan Joseph Suh
International Music Preferences: An Analysis Of The Determinants Of Song Popularity On Spotify For The U.S., Norway, Taiwan, Ecuador, And Costa Rica, Brendan Joseph Suh
CMC Senior Theses
This paper examines data from Spotify’s API for 2017-2018 to determine the effects of song attributes on the success of tracks on Spotify’s Top 200 Chart across five different countries: the U.S., Norway, Taiwan, Ecuador, and Costa Rica. Two dependent variables are used to measure the success of a song – a track’s peak position on the charts and the number of days it survives on a country’s Top 200 Chart. Using ten separate regressions, one for each dependent variable in all five countries, it is concluded that the presence of a featured guest on a track increases a song’s …
Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera
Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera
Journalism
The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …
What's Black And White And Not Read All Over?: An Examination Of The Evolving Landscape Of Newspapers Through The Lens Of The New York Times, Anne Reiber
Honors Undergraduate Theses
The research and statistics gathered in this thesis begin in 2000. Newspapers began experiencing change due to technology before 2000. However, the information necessary to complete this thesis only goes back to that year. Since the year 2000, the newspaper industry has struggled to adapt to the age of ever-changing technology. Newspapers across the US, including large and well-established publications have been forced to find new strategies that allow them to keep up with new digital technologies. The New York Times was the focus of this study, but it is only one part of a very large industry. However, it …
The Impact Of Fitness Technology On Health Outcomes, Megan C. Kelley
The Impact Of Fitness Technology On Health Outcomes, Megan C. Kelley
CMC Senior Theses
Using 2014 data compiled from a sample of Claremont McKenna undergraduate students, I examine the effect that fitness technology (i.e., mobile and wearable technology) has on users' health outcomes. Specifically, I find no effect of mobile or wearable use on self-reported health. However, I do find some evidence of mobile use on weight but not wearable. Applying a basic OLS regression analysis, I show that mobile users tend to be heavier than non-mobile users irrespective of gender. Furthermore, I find that contemporaneous health on prior mobile use show higher weight levels compared to non- mobile prior users. Such findings provide …
Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek
Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek
Graphic Communication
As technology continues to advance and improve, marketing trends are beginning to shift into the digital space. Addressing the generation gap within digital marketing, this paper reveals the latest digital strategies being utilized, while comparing results from marketers and the younger generation targets they are trying to hit. Both groups were asked a series of nine questions ranging from the following topics: basic demographics, difficulties faced in digital marketing, views of the industry as a whole, as well as opinions on the digital age gap. Data was collected separately and analyzed quantitatively to provide further insight. Solution paths and methods …