Business Commons^™

Designing Future Agriculture: Design For Complex Systems And Cross-Cultural Interactions, Karina Madzari

Dartmouth College Master’s Theses

Climate change is now recognized by businesses as a major challenge, prompting the agribusiness sector to transform to meet sustainability goals. However, there are many ways to achieve sustainability. Precision agriculture and agroecology are two concepts that evolved from conventional and regenerative approaches respectively, and offer distinct perspectives on sustainability attainment. Precision agriculture relies on technological solutions like artificial intelligence (AI), robotics, gene editing, and carbon dioxide removal technologies (CDR) and aims to revolutionize industry operations through automatization. Agroecology, on the other hand, creates a symbiotic relationship between farming practices and ecosystem services. It aims to replace non-renewable resources with …

Advertising To Generation Z, Taryn Romaine

Honors College Theses

The goal of this project is to analyze the history and background of those born between 1997 and 2012, also known as Generation Z, and determine its effect on how this Generation receives and reacts to advertising. In addition, through the use of a personally created and conducted poll, I gathered data on a portion of Generation Z individuals and their preferences to certain elements of advertisement design. These elements are text content, layout, color, and relatability/authenticity. My project discusses how advertisers and advertisement designers, such as myself, can implement these preferences in order to effectively advertise to Generation Z. …

Proxies Of Design: A Case Study And Analysis Of Place And Commercial Real Estate In Seattle, Nicholas Miranda

University Honors Theses

What kinds of relationships exist between individual buildings and greater society in Seattle? Focusing on the role of design in shaping the value and desirability of commercial properties, the study examines and utilizes a large temporal and spatial dataset to test price analogs between common building attributes and metrics. By employing a hedonic pricing model, the study seeks to identify the impact of these attributes on property values and ultimately relate them to architectural and contextual design, from a micro to a macro level. The empirical findings are not necessarily novel or groundbreaking, but rather, they shed light on the …

Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini

Graphic Communication

The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Laguna Love: A Sustainable Bikini Collection, Aubrianna L. Davenport

Graphic Communication

Graphic Communication can be applied to various industries of design. As a Cal Poly student I had the opportunity to study abroad in Florence, Italy. During that time I studied fashion and product development, which sparked my desire to become a textile designer one day; I specifically hope to work in the surf apparel industry. Whilst taking textile design classes abroad, I learned that I could apply my love for graphic design to the fashion industry quite seamlessly; I am thankful that Graphic Communication has provided me with the skill sets in Adobe Creative Cloud, especially, when applying my knowledge …

The High Tide Inn Rebrand, Caroline Turnbull

Graphic Communication

For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …

Analyzing Effective Website Design Literature To Develop A Standard Scorecard, Karlyn Sanchez

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

Shabang Music Festival Seating, Carter L. Norton

Construction Management

This outlines the process of the building and installation of four shaded seating areas at the SHABANG Music Festival located at Laguna Lake Park in San Luis Obispo. This paper places an emphasis on the pre-construction elements of the building stage. SHABANG Music Group rented out a section of Laguna Lake Park to host a music festival designed to bring the San Luis Obispo community together. The goal of the project discussed was to build a raised VIP seating area facing the main stage on which music lovers could relax while still being able to enjoy an unobstructed view of …

Researching A Marketing Strategy And Building A Website For Small Business, Trinidad Montez

Honors Projects

Research regarding the process and marketing for the design of a website for a local small business.

Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens

Honors Projects

The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.

Social Media And Marketing As A Means Of Planning And Promoting The 2022 Camp Polyhacks Hackathon, Amy Gillham, Olivia Gerraty, Elizabeth Anderson

Communication Studies

The recruitment of attendees and promotion of Camp PolyHacks, an annual Hackathon hosted by Cal Poly, required marketing strategies which were informed by relevant communication theories applied to event marketing campaign strategies. The theories utilized included Social Marketing Theory (SMT), Uncertainty Reduction Theory (URT), Consistency Theory (CT), and elements of persuasion and visual communication. The marketing strategies used by the Camp PolyHacks 2022 Marketing and Social Media team included social media marketing in the form of Instagram posts, stories, and direct messages, and external marketing in the form of presentations, emails, booths, and posters. This paper examines the utility of …

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood

Undergraduate Honors Theses

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …

“For The People: A Collaborative Space Assessment”: A Joyful Interpretation Of Room Design, Anne Holland

Honors Projects

To create a space that matters one must focus on the needs of the people who will use it. It is easy to create a beautiful space, however if that space does not function for those it was built for it has no point. Currently in the basement of Founders Residence Hall on the Bowling Green State University campus there is an old unused cafeteria space. This space has not only the potential but the ability to become something new, something of use. It is an area that could not only be renovated and redone by the Honors College but …

Ruled By Venus, Audrey Marie Cathalifaud

Marketing

The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.

Speaker Prototyping Design, Andrew Lathe

Undergraduate Honors Theses

Audio design is a pertinent industry in today’s world, with an extremely large market including leaders such as Bose, Harman International, and Sennheiser. This project is designed to explore the processes that are necessary to create a new type of product in this market. The end goal is to have a functioning, high–quality set of speakers to prove various concepts of design and prototyping.

The steps involved in this project go through the entire design process from initial choice of product to a finished prototype. Processes include the selection of outsourced components such as drivers and necessary connectors. The design …

Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere

Honors Projects

“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.

Establishing & Applying Brand Guidelines For The Wood County Humane Society, Paige Isovitsch

Honors Projects

The purpose of this combined VCT Synthesis and Honors Project was to create consistent branding for the Wood County Humane Society (WCHS). The objectives were to create brand guidelines for the non-profit, and then implement the guidelines to create new marketing materials. This project is interdisciplinary in nature and includes visual design, marketing, and communications.

Many non-profits struggle with revolving staff, and some, such as WCHS, do not have a staff member with expertise in marketing and design. In the case of WCHS, this resulted in inconsistent branding that appeared unprofessional and confusing to the community. With this project, I …

A Desire Fulfillment Theory Of Digital Game Enjoyment, Owen M. Schaffer

College of Computing and Digital Media Dissertations

Empirical research on what makes digital games enjoyable is critical for practitioners who want to design for enjoyment, including for Game Design, Gamification, and Serious Games. But existing theories of what leads to digital game enjoyment have been incomplete or lacking in empirical support showing their impact on enjoyment.

Desire Fulfillment Theory is proposed as a new theory of what leads to digital game enjoyment and tested through research with people who have recently played a digital game. This theory builds on three established theories: Expectancy Disconfirmation Theory, Theory of Basic Human Desires, and Flow Theory. These three theories are …

Flexibility – Designing For Optionality On Warehouse Modernization Projects, Stephen T. Lane

Theses and Dissertations

The Department of Defense relies upon a vast network logistics facilities and capabilities across the planet. Assets are largely sourced from the Defense Logistics Agency, which is considering a modernization project for their Eastern Distribution Center (EDC). It handles 25% of all materials that DLA supplies, and the facility is antiquated. In order to maximize their investment, flexible options for the modernization should be considered. This research was conducted as a case study of the EDC in order to develop a framework of flexibility for DoD decision makers going forward. This case study gathers subject matter expert knowledge from government …

A Survey Of Addictive Software Design, Chauncey J. Neyman

Computer Science and Software Engineering

The average smartphone owner checks their phone more than 150 times per day. As of 2015, 62% of smartphone users had used their phone to look up information about a health condition, while 57% had used their phone to do online banking. Mobile platforms have become the dominant medium of human-computer interaction. So how have these devices established themselves as our go to connection to the Internet? The answer lies in addictive design. Software designers have become well versed in creating software that captivates us at a primal level. In this article, we survey addictive software design strategies, their bases …

Trends Within Craft Beer Packaging, Aurelia See

Graphic Communication

While the print industry is facing a changing atmosphere, one thing is as sure as death and taxes— there will always be a market for print within the packaging industry. There is a growing market within the craft beer industry, and with that comes competition for each brewery. Many breweries are finding it difficult to use their beer’s first point of sale, the packaging, to their advantage when attracting consumers to their product. The purpose of this research is to provide the reader with knowledge and insight into package design, with special emphasis on designing for current trends and for …

Creative Advertising Portfolio, Hayley E. Sunderman

Senior Honors Projects, 2010-2019

Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

Designing An Effective Information Security Policy For Exceptional Situations In An Organization: An Experimental Study, George S. Antoniou

CCE Theses and Dissertations

An increasing number of researchers are recognizing the importance of the role played by employees in maintaining the effectiveness of an information security policy. Currently, little research exists to validate the relationship between the actions (behaviors) taken by employees in response to exceptional situations (antecedents) regarding an organization’s information security policy, the impact (consequences) those actions have on an organization, and the motives that prompt those actions. When these exceptional situations occur, employees may feel compelled to engage in behaviors that violate the terms of an information security policy because strict compliance with the policy could cause the organization to …

Corporate Event Planner’S Marketing Strategy: An Assessment Of Effective Website Design, Hayley V. Bauarschi

Recreation, Parks, and Tourism Administration

Marketing is a key element in a company’s development. Remaining in the public eye helps ensure business as well as generate new clients. A continuous marketing tool companies use to remain visible is a website. In order to be effective, a website needs to engage and encourage users to connect with a company. The purpose of this study was to analyze the visual appeal and aesthetic design of websites for selected corporate event planning companies. The researcher studied certain components that reflect a successful website and then created a matrix based off research to collect data. The data helped to …

Creativity And Web Design: Designing And Producing A Successful Site On Creativity And Leadership, Travis N. Turner

Creativity and Change Leadership Graduate Student Master's Projects

This project explores the connection between design, website development and creativity. As the Internet plays an increasing role in every day life, the ability to produce a high-quality website showcasing one’s personal and professional writing becomes essential to personal and career success. This project features a literature review as well as an analysis of successful website to determine what makes for a good site. The project then implements these findings with a complete re-design of www.creativeleader.com as well adding and improving the content already on the site.

The Effect Of Airport Servicescape Features On Traveler Anxiety And Enjoyment, Vanja Bogicevic

USF Tampa Graduate Theses and Dissertations

The physical attributes of the service setting are critical differentiators among service providers that significantly influence customers' emotional responses. Following the changes in the airport industry and addressing the gap in the existing research, this study aims to investigate the relationship between physical servicescape elements, emotional responses of enjoyment and anxiety and word-of-mouth in the context of airport environment.

This study was conducted in three phases. The first phase incorporated an EFA conducted on a pilot study sample of 174 respondents that proposed a six-factor structure of airport service environment. In the second phase of the study, a self-administered online …

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.

Introduction To Creativity: A Lecture And Curriculum Framework For Students Who Identify Themselves As Creative, Miriam Kelley

Creativity and Change Leadership Graduate Student Master's Projects

This project focuses on the creative person, process, product and press- the 4Ps of creativity as articulated by Rhodes (1961). A curricular framework was developed with an emphasis on enhancing the abilities of those who already identify themselves as creative, specifically undergraduate Freshmen and Sophomores looking to study various fields of Design at the university level. The objective of the framework is to not only identify the innate processes that may have led these students to identify themselves as creative- thereby choosing their major- but also to allow them to recognize, improve and be deliberate in those processes, to enhance …