Business Commons^™

The Unexplored Impacts Of Communication Elements In Marketing, Can Trinh

Doctoral Dissertations

This dissertation includes two essays that examine how the use of different marketing communication approaches influences consumers. In the first essay, I propose that the use of human silhouettes, when compared to images of attractive human models, enhances marketing communication effectiveness by reducing the extent to which consumers experience self-threat when viewing an ad. In addition, I predict this effect holds for appearance-related products only and strengthens as consumers’ level of appearance-related self-esteem decreases. Five studies reported in this essay provide converging evidence in support of these expectations.

In the second essay, I investigate into how the use of puns …

Digital Equity: Difficulties Of Implementing The 1:1 Computing Initiative In Low-Income Areas, Demetric D. Williams

Dissertations

Successful One-to-One Computing Initiative implementation requires educators to communicate and collaborate effectively with everyone in the learning community. However, other factors such as teacher’s professional development, student’s perception, and parent’s perception often affect the implementation of the One-to-One Computing Initiative. School districts, which serve low-income areas in Mississippi, have difficulties ensuring students and communities have access to the information technology they need to participate outside the school setting. The concept is often called digital equity. However, when officials do not address the capacity, there is a vital threat to the participants’ civic, cultural, employment, lifelong learning, and access to essential …

How Blockchain Solutions Enable Better Decision Making Through Blockchain Analytics, Sammy Ter Haar

Information Systems Undergraduate Honors Theses

Since the founding of computers, data scientists have been able to engineer devices that increase individuals’ opportunities to communicate with each other. In the 1990s, the internet took over with many people not understanding its utility. Flash forward 30 years, and we cannot live without our connection to the internet. The internet of information is what we called early adopters with individuals posting blogs for others to read, this was known as Web 1.0. As we progress, platforms became social allowing individuals in different areas to communicate and engage with each other, this was known as Web 2.0. As Dr. …

An Analysis Of Telework Performance During The Covid-19 Pandemic, Patrick J. Lopez

Theses and Dissertations

The COVID-19 pandemic forced many individuals to shift from an atmosphere of face-to-face work to the digital work environment known as telework. Telework is an effective mitigation tool that ensures the continuity of operations. However, maximized telework may not be effective for all individuals. Many individual, organizational, and group level factors influence one’s telework performance and this study examines four of the most influential antecedents. Using linear regression analysis, conscientiousness, overload, communication, and non-distractibility were found to be significant predictors that account for over half the variance explained in telework performance. Supported by self-regulation theories, both conscientiousness and non-distractibility contained …

Construction Management Students Using Technology In The Field, Anthony D. Bongi

Construction Management

This research paper examines the affect technology has had on the desire for college graduates to pursue a career in the field. The idea of college graduates entering directly into a field leadership position was contemplated and discussed. Historically, soft skills such as leadership and communication have been the predominate attributes of any worker expected to run construction in the field. While the importance of these skills hasn’t changed, the importance of technological skills has increased to be considered alongside soft skills. Through an anonymous survey of industry professionals with 10+ years of experience as well as interviews of two …

Social Media By Providers And Patients In Healthcare, Madison K. Howell, Jirakamon Silapabanleng

Theses, Dissertations and Capstones

Introduction: Social media platforms such as Facebook, YouTube, and Twitter have been used in various industries to create direct-to-consumer interactive opportunities. 74% of the US population were social media active users. Around 40% of adults gather their health information from Facebook, a free social networking site, which has been available on various devices and can help many organizations advertise their services as well as communicate with their patients. Social networks had a powerful influence in making health decisions because it could be used as a means to spread either positive or negative health information.

Purpose of study: The …

Servant Leadership On Burnout Among Physicians In Residency Training, Karen Grant-Hewitt

Walden Dissertations and Doctoral Studies

Physicians in residency training (PIRTs) in the United States are facing extreme burnout. The prevalence of burnout among physicians in residency training may cause adverse consequences such as medical malfeasance, alcoholism, or suicide due to physical and mental exhaustion. The purpose of this study was to analyze the servant leadership style of physician trainers and burnout among PIRTs in academic medical centers in the United States to ultimately increase wellness and thereby mitigate burnout. Servant leadership was the theoretical foundation for this study. This research investigated whether servant leadership characteristics of physician trainers played a statistically significant role in burnout …

Strategies For Banks Anti-Money Laundering/Counter-Terrorism Finance Compliance Programs To Protect Financial Systems, Pamela L. Connell

Walden Dissertations and Doctoral Studies

Ineffective implementation of anti-money laundering (AML) compliance programs exposes the vulnerability of banks’ and increases the threats of money laundering and terrorist financing. The banking community must address the threat of money laundering and terrorism finance to protect the global financial system from abuse. Grounded in the fraud management lifecycle theory, the purpose of this qualitative multiple case study was to explore strategies to reduce threats of money laundering and terrorist financing. Data were collected from semistructured interviews, a review of bank policy documents, and previous Bank Secrecy Act (BSA) cases. The participants comprised six BSA/AML compliance officers at banks …

Social Movement Splintering: An Examination Of Stockton Stands With Minneapolis And News Media Representation, Kevin Ozomaro

University of the Pacific Theses and Dissertations

The phenomenon surrounding news media’s power to alter group identity and group cohesion is something that rarely a point of focus in communication studies. In this study I worked with a local social movement group called Stockton Stands with Minneapolis. This group illustrated the importance of maintaining shared values. Utilizing relational Interviewing, SSWM members provided evidence showing the connection between news media and group success. News media has had a role in shaping group members’ understanding of SSWM and activism. SSWM has faced internal conflict as a result of negative news representation. SSWM is a relatively small and young (2 …