Business Commons^™

The Effects Of Organic Products On Conventional Products And Retailer Assortment Planning, Zhihao Zhang

Theses and Dissertations

The rapid growth in organic products has posed a major challenge to conventional retailer assortment planning. On the one hand, conventional retailers, driven by the relatively high margins of organic products, have increased organic product offerings. On the other hand, the shelf space for conventional retailers has remained the same, with newly opened stores much smaller in sizes. Therefore, retailers need to carefully manage their conventional product assortments to harvest the benefit of offering and increasing organic product assortments. In order to manage the assortment efficiently, conventional retailers need to understand how organic products would affect their existing products, consumers, …

Comparing The Success Of Official Sponsors And Ambush Marketers: An Event Study Analysis Of Brazil Following The 2014 Fifa World Cup And 2016 Rio De Janeiro Summer Olympic Games, Timothy Koba

Theses and Dissertations

Mega sporting event hosting and sponsorship garner billions of dollars in investments from countries and companies, but their effectiveness has yet to be definitively determined. If the announcement of a host country serves as a signal to the investors who comprise a market, then there should be an increased return in response to the announcement. Similarly, if companies are activating their sponsorships during a sporting event there may be a higher return than what would be expected otherwise. The evaluation of the 2016 Summer Olympic Games held in Rio de Janeiro demonstrates that the announcement did not impact the market …

Celebrity Impact On Fashion Brand Choice Using Social Media, Jaclyn Newbert

Theses and Dissertations

Today social media is rapidly growing. Many social media users, specifically Instagram users, are from the Millennial generation (born between 1982 and 1999), and Generation-Z (born between 2000 and 2020) (knoema.com, 2020). They love to share their life through social media, especially by posting and viewing others’ photos and videos on Instagram. Celebrity endorsement of products and brands has shown to increase both brand awareness and sales for companies. The purpose of this study is to investigate social media influence of celebrities on consumers’ brand choices. A conceptual model is developed to investigate the influences of physical attractiveness, celebrity credibility, …

The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong

Theses and Dissertations

This dissertation studies the impact of consumer perceptions of tanking on National Basketball Attendance (NBA) attendance. The prevalence of tanking in the NBA raised concerns that some teams were purposely avoiding winning games in order to improve their draft position. The majority of previous studies on tanking have focused on developing empirical evidence of the existence of tanking in sport. Yet, no study systematically explored the impact of perceived tanking behavior on consumer demand for sport. As tanking teams rarely reveal their tanking strategy to the public, fans may not correctly identify tanking behavior in sport, and thus are likely …

The Economic Impact Of Tennis In South Carolina, Xue Zhang

Theses and Dissertations

This aim of this study was to estimate the economic value eighteen junior tournaments held in South Carolina in 2019. Over two hundred surveys were sent out to junior player and fifty two responses were received. Factors in the survey including transportation, gender, age, household income, on-site and off-site expenditure contributed to results in this paper. After analyzing the data collected, significant results were discovered.

Clarifying And Measuring The Value Of Human Capital Resources, Donald Hale, Jr.

Theses and Dissertations

The concept of value is central to the strategic human resources (SHRM) and strategic human capital resource literatures (SHCR) because of their grounding in Resource Based Theory (RBT). In order to facilitate a firm’s competitive advantage, both the SHRM and SHCR literatures argue that the practices and people in a firm must work together to generate resources that are valuable, rare, inimitable, and non-substitutable. Value is the first and primary consideration in this logic. Despite the centrality of value in both literatures, prior attempts to identify and measure human capital resource (HCR) value (e.g. utility analysis) have produced mixed results …

Sticks And Stones May Break My Bones: Social Undermining As Social Influence, Jason Kautz

Theses and Dissertations

The current social undermining literature suggests the important role of the witness in determining the negative impact on the victim. However, the literature has yet to explicitly explore the witness’ role in social undermining. In this dissertation, I integrate theory and research on social influence and emotions to develop a framework that suggests social undermining be considered a form of social influence. This framework allows for the exploration of the witness’ sense-making process following a social undermining event along with the accumulated effects of repeated exposure to a series of social undermining events. I propose that social undermining influences witness …

Serving As A Backup Plan: Accounting Reserves And Their Impact On Managerial Risk-Taking, Kun Lui

Theses and Dissertations

This study examines how accounting reserves influence firms’ internal decisions. In particular, this study investigates whether and how reserves currently reported in a firm’s balance sheet affect managerial risk-taking in the making of capital investment decisions. The experimental results show that firm managers are more likely to take risks in the making of capital investment decisions when the amount of reserves is large compared with when it is small. Additionally, the amount of reserves influences managerial risk-taking through sequentially influencing managers’ perceived risks of missing relevant earnings targets and managers’ perceived risks of investing in risky capital investment options. These …

From The Pits To The People, William J. Robertson

Senior Theses

This thesis explores the current and future status of authentic barbeque in the State of South Carolina. It begins by introducing the topic, exploring the background of barbeque in the state, and then introduces the issues at hand – the importance of advertising the restaurants and the impending question of age of the restaurants’ owners, operators, and pitmasters. In the literature review, the issues are given background and the typical authentic barbeque restaurant is described. Five restaurants are examined in the methodology and research, selected due to their locations in each of the regions of South Carolina (Midlands, Lowcountry, Upstate, …

The Supply Chain Of Digital Music: Empowering Independent Artists Through Availability And Accessibility, Justin Reed

Senior Theses

The process of creating and sharing digital music can be viewed from the “supply chain” perspective: identifying the resources and value-adding tools that ultimately result in a final audio product. By researching and documenting the steps involved in this process, I identify this supply chain as a series of steps, an itinerary, or process model of digital music creation. Moreover, I found that each step in the process can be assess for its accessibility and usability by independent artists. I conclude by exploring how this democratizes the music industry by affording independent artists the necessary tools and empowerment to create …

The Effect Of Audit Procedure Extent And Precision On Auditors’ Skeptical Judgments, Sarah Alexis Judge

Theses and Dissertations

I investigate how the extent and precision of an audit procedure influence auditors’ responses to errors. The results suggest that while audit procedures with expanded extents are beneficial, this benefit is influenced by the presence of false positives. Specifically, I predict and find that as the extent of an audit procedure expands, auditors will be more likely to recommend audit adjustments. However, this effect is moderated by the presence of false positives. When false positives are absent, auditors are more likely to recommend an adjustment when they use a large extent procedure, however when false positives are present, there is …

Having Newcomers In Diverse Teams: The Effects Of Subgroup Identification And Established Faultlines On Newcomer Information Seeking And Team Creativity, Xing Liu

Theses and Dissertations

The current literature has demonstrated the importance of newcomers’ information seeking on their socialization in teams and the consequences of newcomers on team outcomes such as team creativity. However, there is limited knowledge on the antecedents of newcomer information seeking and team creativity in diverse teams after the entry of a newcomer. In this dissertation, with a focus on newcomers in diverse teams, I investigated two phenomena at the individual level and team level, respectively. At the individual level, I explored the influence of newcomers’ subgroup identification on information seeking via their feelings of psychological safety and the role of …

Three Essays On Optimization And Decision-Making Solutions In Grocery Retail Operations, Olga Pak

Theses and Dissertations

In this dissertation titled “Three Essays on Optimization and Decision-Making Solutions in Retail Operations,” we explore various techniques aimed at optimizing the operational efficiency in a grocery retail store. Specifically, the first essay examines a store manager’s decision of which stock-keeping units (SKUs) from a given category to assign to a promotional display space. We develop a decision support tool that consists of an estimation model and an optimization model. Using a grocery store sales transaction dataset, we introduce a methodology to measure the incremental lift in sales of placing a particular SKU on promotional display space. Our optimization model …

Trade Financing In Emerging Markets, Jamie L. Morris

Senior Theses

Businesses need capital to initiate trades, drive growth, and produce profit, but unfortunately, not all companies can access to capital easily. Small and medium-sized enterprises (SMEs), although critical to the global economy, typically have trouble funding trades because of a lack of creditworthiness. This problem worsens for SMEs in emerging markets in volatile economies with political instability (“Trade finance and SMEs” 2016, p.11-21). In this study, we analyze how third-party trade finance companies can help finance trades more easily for SMEs in eight (8) emerging markets: Kenya, Rwanda, Ethiopia, Chile, Peru, Thailand, Cambodia, and Indonesia. We use a unique source …

Preparing For The Future: The Effects Of Financial Literacy On Financial Planning For Young Professionals, Tanay Singh

Senior Theses

Purpose – Many people between the age of 20 and 34 have not considered planning financially for the future in any significant capacity and in doing so, they limit their potential savings. The purpose of this study is to examine what financial expectations are for people in the early stages of their career and determine if improving financial literacy and revealing financial realities helps to produce more accurate or realistic expectations. Ultimately, the goal is to better prepare participants in the study for the working world and increased responsibilities outside of the college/university environment by getting them to start thinking …

Permanent Equity: Successfully Finding And Buying A Small Business, Lewis Wang

Senior Theses

This thesis aims to build off the existing research on the advantages of permanent equity within the micro-cap market space. This strategy combines many advantages from private equity, venture capital, small-cap, and value / quality investing in order to generate a differentiated return. While the pros and cons of these various strategies have been explored by previous academic research, not much has been written on the actual implementation and choices practitioners must make when they decide how to deploy capital. In order to dive deeper into implementation, this thesis presents several anecdotes of various firms that invest in this space …

Two Essays Examining Consumer Responses To Product And Service Failures, Sotires Pagiavlas

Theses and Dissertations

This dissertation is comprised of two essays that examine consumer responses to product and service failures. In essay 1, I use the U.S. automobile industry as a backdrop to investigate how consumers respond when their products experience a defect-related failure identified by the manufacturer that necessitates a recall. I develop a conceptual framework to test the impact of a regulator-initiated digital marketing campaign (DMC) on consumer compliance to product recalls. The empirical context is the launch of a nationwide DMC by the U.S. automobile industry’s regulator. The analysis spans 12 quarters of recall completion data pertaining to 296 recalls falling …

Sample-Based Hip-Hop Music And Fair Use Laws In The Age Of Streaming Services, Michael Vanbuhler

Senior Theses

This thesis takes an in depth look at the history and processes behind creating sample-based music. Sampling was popularized during the beginnings of hip-hop music and now a wide variety of genres use samples or techniques created by sample-based music. Early hip-hop beats took samples of drum breaks or a portion of a track from another artist or band. As hip-hop grew in the late 80s and early 90s, the use of samples became a question of intellectual property rights and if it was acceptable to sample someone’s copyrighted work. Lawsuits in the early 90’s helped to create new caselaw …

The Impact Of American Economic Aid On Post-World War Ii Germany, Gabriella Barber, Emily T. Carlstrom

Senior Theses

This paper examines the state of Germany immediately after World War II, describing how the American government intervened in West German reconstruction. It analyzes three specific German companies that overcame hardship in the 1940s and 50s and have become powerhouses today. Additionally, an overview of the current German economy shows how the country is positioned as a world leader.

Research was conducted using literary print sources, scholarly internet databases, and a formal interview with Klaus Becker, Honorary Consul to Germany. He is a German-American businessman who has held roles in several non-political associations, including President of the Charlotte World Trade …

Analyzing Local Alcohol Vendor Inventory Management Strategy, Angelo J. Amore

Senior Theses

This paper attempts to analyze how local alcohol vendors maintain their inventory throughout the year in Columbia, attempting to manage factors such as the season, sporting events, and other public gatherings and events. The research question resulted in contacting over 30 local alcohol vendors in Columbia, to ask them questions regarding their strategy in alcohol inventory management. The responses to these questions were then used to organize the vendors into groups by whether or not they utilize a reorder point to purchase/brew alcohol, or if they utilize periodic ordering. The vendors were also asked to rank the seasons from most …

The Effectiveness Of The Counter Marketing Strategy Of The Truth® Campaign, Maura Castronuovo

Senior Theses

The counter marketing strategy of the truth® campaign is unique. They use a voice that does not talk down to the teens in their target market; instead, they talk to teens in their own voice. Throughout this paper, I work to determine the effectiveness of the truth campaign’s counter marketing strategy. I do this through my own research, in which I utilize a survey and two focus groups, in addition to secondary research. As many of the studies I looked at were from the time of the launch of truth®, conducting my own research allowed me to gain a better …

Getting A Top Management Consulting Job From Usc: The Definitive Guide, Cameron Wall

Senior Theses

This thesis is meant to serve as an instructional guide on landing a job at an elite management consulting firm for students of the University of South Carolina. Management consulting is an attractive career path for many reasons, but it also is intense, has long hours, and is not the right career fit for everyone. The first section of this guide seeks to introduce the field, help students understand if the career might be right for them, and outline the steps they should take to make themselves competitive when they apply. In the second section, they will find the personal …

The Adoption Of Cryptocurrency Technology Into The Us Banking Infrastructure, Trevor Melito

Senior Theses

This thesis examines the possibility of using Blockchain technology to permanently change the payment structure of the US banking system. First, I examine the current technology that dominates the banking sector. I introduce the most frequently used payments methods including Automatic Clearing House transfers and wire transfers, both domestically and internationally. In addition, I highlight the major players controlling these transactions. Under the current system, frictions between senders and receivers cause billions of dollars in losses each year.

Next, I examine Blockchain’s roots along with some similar cryptocurrency technology, namely Distributed Ledger Technology and Smart Contracts. The transparency, security, and …

The Macroeconomic And Cultural Microcosms Of Global Groceries, Emily C. Mccluskey, Stephanie A. Barton

Senior Theses

The aim of this thesis is to understand the global grocery market and to present a framework to assist sector players in developing go-to-market strategies as they expand abroad. In order to holistically study the cultural and economic implications of grocery stores across the world, we first selected six unique countries to focus our research: Singapore, Brazil, Chile, Australia, Germany, and the United States. In addition to having personally traveled to each of these countries, we chose to analyze these six very different markets in order to include a wide range of cultures and levels of economic development. We found …

The Effect Of Peer-To-Peer Recognition Systems On Helping Behavior: The Influence Of Rewards And Group Affiliation, Paul W. Black

Theses and Dissertations

Peer recognition systems are an increasingly popular management control tool through which employees can recognize and thank other employees. While these systems have potential to motivate firm desired behaviors, including behaviors that are unobservable by management, little is known about if, or when, they are effective. Using a laboratory experiment, I examine the effectiveness of these systems in motivating employee helping behavior, both when the system includes rewards and when it does not. While I document that helping behavior is generally greater when peer recognition systems are present, I also document that group affiliation is a key moderating factor in …

The Impact Of Hotel Service Robot Appearance And Service Attributes On Customer Experience, Chuhan Thomsen

Theses and Dissertations

In the past decade, an increasing discussion has taken place regarding the employment of hotel service robots. One critical issue is the impact service robots exhibit on customer experience. However, most of the existing studies focus on service robots’ technical functions or customer’s adoption behavior instead of customers’ psychological or attitudinal reactions toward the robot. Meanwhile, the emergence of humanoid robots has raised great attention from both researchers and industry practitioners. Humanlike features (e.g. facial expressions, emotions, and motions) inherently affect customer experience in a hotel environment. Nevertheless, limited literature exists in incorporating service robots’ anthropomorphism and service attributes into …

A Scenario-Based Analysis On The Impact Of Covid-19 On The Public Sector, Private Sector, And International Business, Charles Nastopoulos

Senior Theses

Drawing on four years of academic education received from the #1 International Business Program at the Darla Moore School of Business at the University of South Carolina Honors College, this is a comprehensive and forward-thinking strategic thought piece addressing the international business world and its potential post-pandemic reality. This thesis will answer the overarching question: What are the short- and long-term impacts of the coronavirus pandemic on international business?

Understanding The Impact Of Cross-Cultural Communication Between American And Japanese Businesses, Scott Jenkins

Senior Theses

This thesis aims to investigate the cultural differences between American and Japanese society most relevant to successful business collaboration in relation to SIOS Technology Group. First, by providing an examination of the issues SIOS Technology Group has experienced as a company with businesses in both Japan and the United States, this case will provide context for the use of relevant frameworks for researching cultural differences. Second, this thesis analyzes relevant theories of cross-cultural research such as the CAGE Distance Framework, Hall’s Cultural Elements, Hofstede’s Cultural Dimensions, and Schwartz’s Cultural Values in order to apply their concepts to SIOS Technology Group’s …

Unpacking The Effects Of International Experience In Intercultural Negotiations, Chei Hwee Chua

Theses and Dissertations

This dissertation examines how international experience influences the outcomes of intercultural negotiations. Its main contributions lie in the novel and contextualized conceptualization of international experience and the development of a comprehensive theoretical model that unpacks the effects of international experience in intercultural negotiations. I propose that international experience is a multi-dimensional construct that encompasses four dimensions: breadth, depth, cultural distance, and cultural heterogeneity. I argue that experiences abroad develop and strengthen individuals’ intercultural competence, psychological capital and global identity, which in turn positively influence the outcomes of intercultural negotiations, i.e., they mediate the relationship between international experience and intercultural negotiation …

Newcomer Student-Athlete Perceptions Of Coaches’ Socialization Strategies: Scale Development, Evelyn Su Jara-Pazmino

Theses and Dissertations

In this era of multi-million dollar paydays, the need to fill arenas and the pressure to win has increased dramatically. In order to build a winning program, the coaching staff turns to national and international recruiting. According to David Ching, Senior Contributor of Forbes, “Nearly every Power Five college athletics program spends more than $1 million per year on recruiting” (Ching, 2018). The fact that student-athletes have a limited time of four years of eligibility to perform for their institutions, results in a continuous influx of newcomers to the team. Student-athletes with a diverse cultural background have to adapt to …