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Full-Text Articles in Business
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher
Honors College Theses
Based on gender role congruence theory, this research sought to understand how consumer perceptions differ for masculinized and feminized products when they are presented by the opposing gender. Additionally, our research sought to understand what role—if any—political affiliation played in the consumer’s perception of the products presented. The results of this study were inconclusive due to a data collection error, however, the study itself serves as a good framework for answering the question of interest and should be rerun to draw meaningful conclusions.
Does Extrinsic Motivation Affect Creativity Within Diverse Teams?, Gitanjali K. Viswanathan
Does Extrinsic Motivation Affect Creativity Within Diverse Teams?, Gitanjali K. Viswanathan
Honors Theses
This study analyzes the relationship between extrinsic motivation and creativity in teams. The moderation effect of functionality, openness to experience, agreeableness, conscientiousness, and diversity within a team is also considered. A survey was constructed and distributed to students within Sections 1 and 6 of the course Principles of Management at The University of Mississippi. Survey data were collected from 77 respondents and used for hierarchical regression and moderation analysis. The results of this study do not support extrinsic motivation as a significant predictor of creativity. Functionality, agreeableness, and conscientiousness each demonstrate a separate, significant interaction effect with extrinsic motivation. However, …
Professional Self-Care Practices, Emotional Work And Burnout In Australian Psychology Academics, Claudia Yael Hoenig
Professional Self-Care Practices, Emotional Work And Burnout In Australian Psychology Academics, Claudia Yael Hoenig
Theses : Honours
This study examined whether professional self-care practices (PSCP) had a moderating effect on the relationship between emotional work (EW) performed and burnout symptoms experienced among Australian academics teaching psychology. Seventy-seven Australian psychology academics ranging from 27 to 64 years, with an average of 13.34 years of academic experience, and representing the full range of academic levels from Associate Lecturer to Professor, and predominantly females, participated in the study. Participants completed an online survey comprising three questionnaires: the Maslach Burnout Inventory (MBI), Intensive Emotion Work Inventory (IEW) and Professional Self-Care Scale (PSCS), addressing levels of PSCP, EW performed and frequency and …