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The Effect Of The Minimum Server Wage On Restaurant Guest Tipping Behavior And Perceptions, Jason Tang
The Effect Of The Minimum Server Wage On Restaurant Guest Tipping Behavior And Perceptions, Jason Tang
UNLV Theses, Dissertations, Professional Papers, and Capstones
Restaurant server income is predominantly composed of tips received from guests and the minimum server wage received from restaurants. Grounded in equity theory, this dissertation investigated the effect of the minimum server wage, in combination with established antecedents of voluntary tipping, on tipping rate and examined guest perceptions of fairness of the minimum server wage and three prevalent tipping policies (voluntary tipping, automatic service charge, and service inclusive pricing). Two experiments were conducted, a 2 (minimum server wage) x 2 (service quality) experimental design, and a 2 (minimum server wage) x 3 (tipping policy) experimental design. The results revealed that …
Measuring Factors Influencing Thiqa Patient Loyalty To Outpatient Medical Services: An Empirical Study In The Emirate Of Abu Dhabi, Ibrahim Ahmed Sultan Ahmed Al Kuwaiti
Measuring Factors Influencing Thiqa Patient Loyalty To Outpatient Medical Services: An Empirical Study In The Emirate Of Abu Dhabi, Ibrahim Ahmed Sultan Ahmed Al Kuwaiti
Dissertations
The need to establish factors that influence the occurrence of a reduced rate of patient satisfaction and loyalty has attracted the attention of many healthcare and marketing scholars in recent years. Most of the hospitals managed by Abu Dhabi Health Services Company (SEHA) in Abu Dhabi have registered a decrease in the number of patients holding Thiqa insurance cards seeking outpatient care services, despite the fact that the Thiqa insurance plan is considered the preeminent insurance plan in the Emirate of Abu Dhabi for nationals of the United Arab Emirates. Therefore, this study is dedicated to evaluating issues that have …
Exploring The Effects Of Mindfulness In Marketing: Mindfulness, Ethics, Emotional Labor And Service Quality, Emma (Junhong) Wang
Exploring The Effects Of Mindfulness In Marketing: Mindfulness, Ethics, Emotional Labor And Service Quality, Emma (Junhong) Wang
2019
Mindfulness, i.e., nonjudgmental, present-centered awareness and attention, finds its roots in ancient spiritual traditions, and is most systematically articulated and emphasized in Buddhism. Although arguably relevant to a variety of practices, mindfulness research is sparse in marketing literature. In particular, there is a shortage of empirical research on the application of mindfulness in marketing (Ndubisi, 2014). This dissertation follows a three-paper model to begin to address this shortage in marketing literature. Paper one uses the Service-Dominant Logic of Marketing and Moral Development Model as theoretical lens to discuss how mindfulness could be a viable approach to fostering ethical marketing behaviors. …