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Country Of Origin Impact On Consumer Perception Of Value In Fast Fashion, Katherine Walter
Country Of Origin Impact On Consumer Perception Of Value In Fast Fashion, Katherine Walter
Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research
With fast fashion growing rapidly, insight onto consumers perception of the value for the country of origin in this sector of the retail industry is a topic that needs to be delved into deeper. While there are studies over the impact of country of origin and fast fashion separately, the correlation between these two dimensions has yet to be reviewed. The purpose of this study is to identify consumers perception of the overall value of fast fashion merchandise based on country of origin. Through a questionnaire, participants were asked open and closed-ended questions about specific factors of value based on …
Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams
Cross Cultural Comparison Of Factors Driving Luxury Consumption, Claire Williams
Apparel Merchandising and Product Development Undergraduate Honors Theses
The global luxury market continued to grow to $313-318 billion in 2018 and the market is estimated to reach about $442 billion in sales by 2025 (Arienti, Levato, Kamel, & Montgolfier, 2018). Despite the rapid growth of the luxury market, factors influencing consumers’ perceptions and purchase intentions toward luxury brands remain under investigated. Researchers found consumers rely on extrinsic attributes such as country of origin (CoO) when purchasing luxury products. The mixed results of CoO effect in prior studies yield a need for further research. Therefore, the purpose of this study is to examine the effects of CoO and the …