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Exploring The Role Of Collective Narcissism In Sport Team Identification, Ben Larkin
Exploring The Role Of Collective Narcissism In Sport Team Identification, Ben Larkin
Doctoral Dissertations
Team identification is among the most widely studied concepts in sport fan behavior. This is largely due to the fact that highly identified fans exhibit drastically different and more avid consumption and purchase behavior compared to those low and/or moderate on team identification. Most notably, this has been manifested in a greater propensity to attend games, watch the team on television, and purchase team merchandise. While the study of team identification has focused both on its development and outcomes, one constant is that scholars have generally assumed team identification to take the form of a healthy and positive team attachment. …
How Technology Is Reshaping Financial Services: Essays On Consumer Behavior In Card, Channel And Cryptocurrency Services, Dan Geng
Dissertations and Theses Collection
The financial services sector has seen dramatic technological innovations in the last several years associated with the “fintech revolution.” Major changes have taken place in channel management, credit card rewards marketing, cryptocurren-cy, and wealth management, and have influenced consumers’ banking behavior in different ways. As a consequence, there has been a growing demand for banks to rethink their business models and operations to adapt to changing consumer be-havior and counter the competitive pressure from other banks and non-bank play-ers. In this dissertation, I study consumer behavior related to different aspects of financial innovation by addressing research questions that are motivated …
From Placebo To Panacea: Exploring The Influence Of Price, Suspicion, And Persuasion Knowledge On Consumers’ Perception Of Quality, Vahid Rahmani
From Placebo To Panacea: Exploring The Influence Of Price, Suspicion, And Persuasion Knowledge On Consumers’ Perception Of Quality, Vahid Rahmani
Marketing Theses & Dissertations
Consumers’ associate higher prices with higher levels of quality. Nevertheless, the relationship between price and objective quality (i.e., real quality) in the marketplace is not always strong or even positive. This seemingly paradoxical phenomenon could be explained by either consumers’ lack of access to the product information (which is unlikely as we live in the age of information) or their reluctance/inability to assimilate the available information and modify their price-quality judgments. The current research is built on this latter assumption and attempts to answer two substantive questions that remain to be fully addressed in the pricing literature: First, how can …
The Hidden Costs Of Scheduling: Temporal Structure Reduces Task Enjoyment And Contracts Time, Gabriela Nicole Tonietto
The Hidden Costs Of Scheduling: Temporal Structure Reduces Task Enjoyment And Contracts Time, Gabriela Nicole Tonietto
Arts & Sciences Electronic Theses and Dissertations
Time is an important but limited resource, and consumers are constantly looking for ways to get more from their time. This has led to the popularity of scheduling as a strategy to help consumers manage and organize their time. Although scheduling is both highly recommended and widely adopted, surprisingly little is known about the psychological effects of scheduling. In this dissertation, I explore the potential effects of scheduling for task enjoyment, perceived time, and time consumption, finding that scheduling may have some important hidden costs. In the first chapter, I examine the effect of scheduling leisure activities. While prior research …
Green Marketing Effects On The Consumer, Alice O. Townsend
Green Marketing Effects On The Consumer, Alice O. Townsend
Honors Theses
The purpose of this study is to gauge the influence of green marketing efforts directed at the consumer. Green marketing is a marketing strategy used by businesses that emphasizes the environmental improvements a company has implemented. Green marketing is not a new concept but it is one that is still relevant to consumers and companies alike as concern for the environment continues to grow. This particular study looks at a relatively new frontier for green marketing in how it appears on social media by testing brand perception and purchase intent of an environmentally conscientious social media post by a consumer …