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Full-Text Articles in Business

Seniorpreneurs: The New Aspect Of Retirement, Valentina Cordero Dec 2014

Seniorpreneurs: The New Aspect Of Retirement, Valentina Cordero

Capstones

In the U.S., entrepreneurs ages 55 to 64 increased by almost 5 percent in the last decade, while the young generation saw a decline. People 55 and older want something new than a traditional employment. They feel more confident in their ability to open businesses.


Intra-Firm Trade From U.S. Multinational Enterprises To Emerging Market Economies: An Assessment Of The Impact Of The Global Recession And Intellectual Property Rights, Trang Nguyen Jun 2014

Intra-Firm Trade From U.S. Multinational Enterprises To Emerging Market Economies: An Assessment Of The Impact Of The Global Recession And Intellectual Property Rights, Trang Nguyen

Honors Theses

The level of US intra-firm imports from Emerging Markets, EM, (i.e., imports of MNEs from their foreign affiliates) has increased from 149 billion USD in 2002 to 347 billion USD in 2012. A similar magnitude is observed for US arm’s length imports (i.e., imports of MNEs from third parties in foreign countries). This thesis estimates the responsiveness of US intra-firm and arm’s length imports to Intellectual Property Rights (IPR) protection indicators, “Doing Business” indicators, and to the Global Recession. I use two panel data sets, one covering 332 industries (3-digit NAICS) and 43 emerging countries from 2002 to 2012, the …


Labor And Individual Differences: Their Influence On Product Value Perception, Trang Thi Thuy Nguyen Jun 2014

Labor And Individual Differences: Their Influence On Product Value Perception, Trang Thi Thuy Nguyen

Honors Theses

The current research examined the impact of self-monitoring propensity on the “IKEA Effect”, in which labor induces greater liking for the products of one's labor, and as a result overvaluation of one’s creation. Whereas there was some research, such as those on toolkits or the “IKEA Effect”, which investigated valuation of self-created or self-build products, there is still little on personality traits influencing such valuations. In the experiment, students evaluated their self-assembled origami crane, cranes made by other participants, or cranes made by someone with high experience doing origami. The valuations made by the groups in different conditions are then …


Pricing Strategy For Cloud Computing Services, Jianhui Huang Feb 2014

Pricing Strategy For Cloud Computing Services, Jianhui Huang

Dissertations and Theses Collection (Open Access)

The cloud computing services market exhibits unique characteristics such as instant accessibility, fluctuating demand and supply, and interruptible service provision. Various pricing mechanisms exist in current industry practice. None of these pricing mechanisms, however, is comprehensive enough to capture all these features in a way that allows the vendors to optimize resource allocation. This dissertation identifies key factors related to cloud computing pricing, and examines their interplays. This research uses multiple approaches, including a market survey, game theory modeling, simulation, lab experiments and econometric modeling, to analyze the pricing strategy of cloud services vendors. A field study of a representative …


Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability, Ryan J. Miller Jan 2014

Implementing Green Roofs On Movie Theaters And Shopping Centers: Business Cases In Profitable Sustainability, Ryan J. Miller

Pomona Senior Theses

This thesis presents the business case for installing green roofs on movie theaters and shopping centers. These businesses can then derive increased profits from the environmental benefits of reduced energy use and increased stormwater retention. After presenting the basic design and benefits of a green roof, the thesis develops stand-alone business plans for a movie theater and shopping center. The author finds that green roofs are a profitable sustainability solution for the commercial enterprise.