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Full-Text Articles in Business
Solar Technology In Our World- A Business Approach, Luke Ingalls Liska
Solar Technology In Our World- A Business Approach, Luke Ingalls Liska
Chancellor’s Honors Program Projects
No abstract provided.
Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek
Digital Marketing: The Re-Imagination Of Technology, Tarin Gyermek
Graphic Communication
As technology continues to advance and improve, marketing trends are beginning to shift into the digital space. Addressing the generation gap within digital marketing, this paper reveals the latest digital strategies being utilized, while comparing results from marketers and the younger generation targets they are trying to hit. Both groups were asked a series of nine questions ranging from the following topics: basic demographics, difficulties faced in digital marketing, views of the industry as a whole, as well as opinions on the digital age gap. Data was collected separately and analyzed quantitatively to provide further insight. Solution paths and methods …
Social Media Impact On Virtual Shopping, Tarah Soltis
Social Media Impact On Virtual Shopping, Tarah Soltis
Senior Honors Theses and Projects
The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …
Consumer Acceptance Of Mobile Payments In Restaurants, Anna Shatskikh
Consumer Acceptance Of Mobile Payments In Restaurants, Anna Shatskikh
USF Tampa Graduate Theses and Dissertations
Regardless all the advantages of MPs, it has not reach the sizable customer base. In this paper, we examined the core drivers of using mobile payments (MPs) in restaurant industry from the consumers' perspective. Based on the Technology Acceptance Model (TAM), we developed a six factor model to reveal the determinants of consumers' intention to use MPs in restaurant. Security, subjective norm, compatibility with lifestyle, and previous experience with MPs were added to the traditional two factor TAM model (usefulness and ease of use). 300 respondents were recruited from an online survey agency and 258 valid responses were included in …