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Full-Text Articles in Business
Perceived Creative Partnership: A Consequence Of Music's Social Use, Paul Gennaro Barretta
Perceived Creative Partnership: A Consequence Of Music's Social Use, Paul Gennaro Barretta
Theses and Dissertations - UTB/UTPA
As contemporary consumers interact with one another and the market in a more symbolic manner, the ways music and other products are used are changing. Scholarly research has investigated the use of music in a social manner, mostly in terms of self-identity, and practitioners have explored the sharing of music, particularly with regard to the use of technology. The present research takes a closer look at the social use of music and proposes a consequence that is termed Perceived Creative Partnership; people use music in a social manner in order to achieve a state of being where they feel as …
Marketing In A Multimedia Era, Jamie Armstrong
The Rise And Fall Of Record Labels, Ilan Bielas
The Rise And Fall Of Record Labels, Ilan Bielas
CMC Senior Theses
This thesis studies the music industry as a whole, and delves more specifically into how new technologies have disrupted the old business model. Advances in technology such as the Internet, MP3s, and file-sharing software have made it possible to bypass the traditional role of record labels, thus creating a closer link between artists and consumers. As the music industry transformed over time, the role of record labels became less defined. This has left once behemoth labels struggling to find a competitive advantage in a rapidly devolving industry. Record labels are no longer the most relevant segment of the music industry, …