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Comparing Division Ia Scholarship And Non-Scholarship Student-Athletes: A Discriminant Analysis Of Academic Performance, Lisa Melanie Rubin
Comparing Division Ia Scholarship And Non-Scholarship Student-Athletes: A Discriminant Analysis Of Academic Performance, Lisa Melanie Rubin
UNLV Theses, Dissertations, Professional Papers, and Capstones
Many research studies have examined the academic performance and graduation rates of college student-athletes. The limited focus on scholarship student-athletes has overlooked the majority of NCAA student-athletes, those participating in collegiate athletic programs without athletic scholarships. Therefore, this study contributes to a gap in the literature about non-scholarship student-athletes. The following dissertation examined the academic performance, time-to-degree, and demographic and profile characteristics of Division IA scholarship and non-scholarship student-athletes. The theoretical framework for this study was work motivation viewing athletic scholarships as extrinsic rewards. The researcher applied descriptive discriminant analysis utilizing secondary data to compare scholarship and non-scholarship student-athletes across …
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine
Graduate Theses and Dissertations
This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia would …
Risk Aversion And Former Collegiate Athletes As Financial Investors, Tyler Buccetti
Risk Aversion And Former Collegiate Athletes As Financial Investors, Tyler Buccetti
Honors Thesis Program in the College of Management
Risk aversion is a concept that tries to understand an individual’s choice, when two options are presented with different levels of risk and reward. This concept can be applied to finance when looking at investors decisions to invest in options with different levels of risk and returns. This study examines if having played a collegiate sport will impact the level of risk aversion an investor has. In order to determine this, an experiment was given to Graduate students working on a Master’s degree in business. The experiment consisted of six different stock options representing different levels of risk. From this …
Predicting Expenditure Patterns Based On Motivations To Travel For Active Sport Tourists, Chris Brown
Predicting Expenditure Patterns Based On Motivations To Travel For Active Sport Tourists, Chris Brown
UNLV Theses, Dissertations, Professional Papers, and Capstones
The present study continued the line of research into general tourism motivations and expenditures by further expanding the scope into active sport tourists traveling to participate in a specific sport. In completing this research, a broad range of travel, expenditure, and motivational factors were considered. In addition, multiple regression was utilized to answer the proposed research question in an attempt to achieve a more comprehensive understanding of active sport tourists' motivations for travel and their subsequent expenditures.
Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale, Theodore Byrne Peetz
Celebrity Athlete Endorser Effectiveness: Construction And Validation Of A Scale, Theodore Byrne Peetz
UNLV Theses, Dissertations, Professional Papers, and Capstones
The use of celebrity athletes as endorsers has become a popular marketing strategy. Celebrity athletes are often used to endorse products because it is believed they positively impact brand attitudes (Friedman & Friedman, 1979; Kamins, et. al., 1989; Till, Stanley, Priluck, 2008) and fostering brand loyalty (Bush, et. al., 2004). In addition, celebrity athletes are used to help a company differentiate their products and build instant name recognition (Henriks, 1996). This dissertation explored factors associated with celebrity endorser effectiveness. The conceptual framework for this study was grounded by the Source Credibility Model (Hovland, Janis, & Kelley, 1953; Hovland & Weiss, …