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Full-Text Articles in Business
The Commercialisation Of Small Firm Technologies In Western Australia : A Case For User-Producer Interaction And The Integration Of Large Industrial Users With Small Technology Producers, Michelle Navaratnam
The Commercialisation Of Small Firm Technologies In Western Australia : A Case For User-Producer Interaction And The Integration Of Large Industrial Users With Small Technology Producers, Michelle Navaratnam
Theses: Doctorates and Masters
The purpose of this study was to: * examine how grantee firms of the Western Australian Innovation Support Scheme (WAISS) have overcome their impediments to commercialisation; * examine how the process of user-producer interaction has enabled grantee firms to commercialise their technologies; * examine the process of user-producer interaction with large and/or small industrial users, and the subsequent benefits derived; * examine the entry barriers faced by grantee firms in forming interactions with large industrial users. The study examined the literature involving the role of small firms in the development and commercialisation of new technologies. The study adopted a multiple, …
University Preference : A Conjoint Analysis, Julia P. Turner
University Preference : A Conjoint Analysis, Julia P. Turner
Theses: Doctorates and Masters
The business of tertiary education has become more and more competitive in recent years due to reductions in government funding and higher study fees. As the nature of the environment grows more competitive the role of marketing, previously non-existent in most universities, has grown significantly. One of the key pieces of information that would assist the marketing effort of any university is an understanding of what determines university preference. This study examines university preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was used to investigate the relative importance of a number of attributes …