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Full-Text Articles in Business
Characteristics Of Viable And Sustainable Workers For The Year 2015, Brenda P. Dean
Characteristics Of Viable And Sustainable Workers For The Year 2015, Brenda P. Dean
Electronic Theses and Dissertations
The purpose of the study was to forecast characteristics of valuable workers within Middle Eastern Tennessee for the year 2015. The following areas were studied as they related to the forecast: (1) the projected employment skill demands of business and industry; (2) the initiatives required and proposed by business and industry to meet their respective employment demands; and (3) the external support by education required for industry and business to meet their employment needs. The Delphi panel was composed of 22 business and industry leaders who were nominated by the county executive of the ten counties of the study, officials …
Factors Influencing Student-Athlete Choice Of Institution, Edward G. Howat
Factors Influencing Student-Athlete Choice Of Institution, Edward G. Howat
Electronic Theses and Dissertations
The purpose of this study was to determine the factors that influenced prospective student-athletes to attend East Tennessee State University. Using a qualitative research design, interviews were conducted with 36 freshman scholarship student-athletes. Participants represented student-athletes from each sport. A literature review covered the history of intercollegiate athletics, the history of recruiting student-athletes, the process of recruiting student-athletes, and the decline of public perception towards intercollegiate athletics. Results from the interviews were analyzed using inductive analysis. Patterns, themes, and categories of analysis emerged from the data. The data from the interviews were then unitized and categorized. The categorized units were …
A Consumption Value Approach To The Factors That Influence Parental Choice Of Secondary School: An Exploratory Study, Penelope J. Welsh
A Consumption Value Approach To The Factors That Influence Parental Choice Of Secondary School: An Exploratory Study, Penelope J. Welsh
Theses: Doctorates and Masters
The purpose of the present study was to identify the factors that influenced parents' choice of a secondary school for their children and, in particular, to determine, choice process. Understanding how parents choose secondary schools and what parents value should help established and new private schools develop more effective marketing strategies, including their choices of target markets and location, as well as their educational emphasis, fee structure and disciplinary policies. While a schools marketing efforts must include information about the school facilities and the implied social benefits of attending the particular school, this study found that Emotional Value, feeling good …
University Preference : A Conjoint Analysis, Julia P. Turner
University Preference : A Conjoint Analysis, Julia P. Turner
Theses: Doctorates and Masters
The business of tertiary education has become more and more competitive in recent years due to reductions in government funding and higher study fees. As the nature of the environment grows more competitive the role of marketing, previously non-existent in most universities, has grown significantly. One of the key pieces of information that would assist the marketing effort of any university is an understanding of what determines university preference. This study examines university preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was used to investigate the relative importance of a number of attributes …