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Crisis Communication Response For Field Offices Of The Airline Pilots Association, Gina L. Butikofer
Crisis Communication Response For Field Offices Of The Airline Pilots Association, Gina L. Butikofer
Theses
This project-based thesis examines the issue of crisis management, focusing on communication as an integral part of an organization's response to crisis. It explores the benefits of a crisis communication plan to successfully respond to a crisis situation and explores the components, writing style and considerations of a manual that make such a plan useable. This research highlights these communication challenges in relation to the airline industry, and more specifically, to the branch offices of the Air Line Pilots Association (ALPA), by applying the information gathered into a written crisis communication manual.
Chapter one of this thesis discusses the importance …