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Full-Text Articles in Business
A Study Of Customer Satisfaction With Products And Services Offered By The Bernhard Center, Heidi L. Haskins, Dana Hasselback, Kimberly Heffel, Dean Seales, Amanda Wartchow
A Study Of Customer Satisfaction With Products And Services Offered By The Bernhard Center, Heidi L. Haskins, Dana Hasselback, Kimberly Heffel, Dean Seales, Amanda Wartchow
Honors Theses
The purpose of this report was to conduct research for the Bernhard Center. The objective was to determine student and faculty/staff perceptions of the Bernhard Center. It also served to facilitate possible suggestions for ways to renovate or replace existing areas with facilities that better serve the population of Western Michigan University. The Bernhard Center is a popular place on campus for WMU students, faculty, and staff, as well as community members to eat, study, hold meetings and events, and socialize. In an effort to maintain or increase the appeal of the Bernhard Center among these groups, while at the …
Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins
Children's Attitudes Toward Television Advertising: A State Of The Art Review, Heidi L. Haskins
Honors Theses
The issue of children and advertising came to light in the 1970s and has continued to be a topic of much discussion ever since. In started in the 1970s when the Action for Children's Television petitioned the Federal Communications Commission (FCC) to eliminate all commercials from children's TV programs. Then in January 1973, the major networks agreed to reduce commercial time in children's weekend programs from 16 minutes an hour to 12 minutes an hour. In 1991, the Better Business Bureau estimated that children in the U.S. watch an average of 3.5 hours of television every day, and the average …
Exploring The Relationship Between Personality Factors And Consumer Expectations Of Recovery Following Service Failure, Kylie J. Day
Exploring The Relationship Between Personality Factors And Consumer Expectations Of Recovery Following Service Failure, Kylie J. Day
Honors Theses
No abstract provided.
Louisiana Works Campaign, Jeremy Tucker