Business Commons^™

The Evolving Role Of Marketing In Large And Mid Size Law Firms, Kathleen Sams Flippen

Theses and Dissertations

Despite the fact that attorneys face stringent ethical restrictions regarding claims they can make about their legal abilities, the culture of many law firms is probably the greatest barrier to effective legal marketing. Expectancy theories, which state that behavior follows rewards, support this hypothesis. Culture affects many facets of a law firm: (1) its attitude about profitability, (2) the attorneys' understanding of effective business procedures, (3) the definition of value — from the firm's perspective and the perspective of clients and prospects, (4) management structure, decision making, and accountability, and (5) attitudes about change. This thesis examines the role that …

A Model To Integrate Data Mining And On-Line Analytical Processing: With Application To Real Time Process Control, Rahul Singh

Theses and Dissertations

Since the widespread use of computers in business and industry, a lot of research has been done on the design of computer systems to support the decision making task. Decision support systems support decision makers in solving unstructured decision problems by providing tools to help understand and analyze decision problems to help make better decisions. Artificial intelligence is concerned with creating computer systems that perform tasks that would require intelligence if performed by humans. Much research has focused on using artificial intelligence to develop decision support systems to provide intelligent decision support.

Knowledge discovery from databases, centers around data mining …