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Own-Brands : An Investigation Into Their Development And Potential In The Irish Grocery Market, Mary Patricia O'Connor
Own-Brands : An Investigation Into Their Development And Potential In The Irish Grocery Market, Mary Patricia O'Connor
Theses
The title of the thesis “Own-Brands - An investigation into their development and potential in the Irish Grocery Market” illustrates what the thesis hopes to explore.
The overall value of the own-brand market is approximately £350 million, which represents almost 17% of total grocery expenditure in the Irish market. The last few years have seen a resurgence of own-brand with major Irish owned grocery retailers shifting from primarily low cost no frills staple goods to a focus on quality marketable goods at value for money prices, to rival the brand leaders in their respective categories and to compete with the …