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Competitive Interaction: The Influence Of Strategic Group Structure, Sherry M. Burlingame

Theses and Dissertations in Business Administration

The assertion that competitive interaction is a central focus of business strategy emerged from the Strategic Management Research Group (SMRG) at the University of Maryland. The premise of this perspective is that competition among firms can be modeled using communication theory to explain how firms in an industry interact. Competition, in this framework, is represented as the series of actions and counteractions, termed responses, that firms undertake to position themselves in their industry. Thus, in this model, interaction (actions and responses) equates with competition. Studies conducted by the members of the SMRG have outlined the relationship of key variables within …