Business Commons^™

A Framework For Developing Marketing Plans For Military To Civilian Technology Transfer, Kenneth R. Hirlinger Jr.

Theses and Dissertations

The Government of the United States, in particular the Department of Defense, invests a significant amount of funding into the development of technology. This technology, as a critical component of its weaponry, allows the United States to maintain a world-wide qualitative superiority over potential adversaries who may have a quantitative advantage. As industry and government continue to downsize, the transfer of technology from the federal government to the private sector becomes important to ensure the industrial base can continue supporting the military. In addition, transferring technology allows the industrial base to gain international competitive advantages and increase the breadth of …

Extreme Response Style, Irvine Clarke Iii

Theses and Dissertations in Business Administration

The objective of this research was to understand the effect of culture on Extreme Response Style (ERS) for cross-cultural marketing efforts employing Likert type scales. Growth in quantitative cross-cultural marketing research has brought alternative methodological considerations, like ERS, to the forefront of attention, since, traditional inferential statistics used in group comparisons become confounded by this systematic bias. Marketers comparing groups with differing degrees of response style may incorrectly make claims based on observed differences that are strictly attributable to cultural ERS. Therefore, the specific objective of this dissertation was to relate ERS to culture, Likert response formats and to demonstrate …

A Study To Determine The Effects Of Marketing Occupational Experience On Urban Secondary Marketing Teachers' Perceptions Of Curriculum Priorities, K. Denise Threlfall

Theses and Dissertations in Urban Services - Urban Education

The purpose of this study was to determine the significance of marketing occupational work experience on urban marketing teachers' prioritization of curriculum content areas delivered through instruction. This study tested a hypothesis of difference, using the variable of years of experience in marketing occupations as the catalyst for four research questions. By identifying the effect of occupational experience in marketing and its relationship to the prioritization of curriculum content for urban secondary marketing programs, the importance of occupational experience on curriculum content could be explored from an educational viewpoint.

This research assessed seventy-five secondary marketing educators and a twelve member …

Value Measurement For New Product Category: A Conjoint Approach To Eliciting Value Structure, Roland Helmut Heger

Dissertations and Theses

Ability to measure value from the customer's point of view is central to the determination of market offerings: Customers will only buy the equivalent of perceived value, and companies can only offer benefits that cost less to provide than customers are willing to pay. Conjoint analysis is the most popular individual-level value measurement method to determine relative impact of product or service attributes on preferences and other dependent variables. This research focuses on how value measurement can be made more accurate and more reliable by measuring the relative influence of selected methodological variations on performance in prediction and on stability …

Marketing Seventh-Day Adventist Higher Education In Southeast Asia, Geoffrey A. Pauner

Dissertations

Problem

There has been a concern by educational leaders of the Adventist church in the Asia Pacific Division that a number of parents of Seventh-day Adventist students choose to educate their children in non-Adventist primary and secondary schools. This study sought to determine if this concern is prevalent in Adventist colleges in Southeast Asia. To find answers to this concern the following questions were posed.

1. What methods do these colleges use to promote or recruit SDA students?

2. How do these colleges attract SDA students?

3. What special programs are in place in the colleges to retain SDA students? …

The Other Faces Of Mount Rushmore: Tourism, Advertising, And The Commodity Of Experience, Jill Angela Mcnutt

Dissertations, Theses, and Masters Projects

No abstract provided.