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Full-Text Articles in Business

Customer Satisfaction Among Cable Tv Subscribers: A Case Study Of Tci Of Illinois, Inc., Gail M. Gilliland Jan 1993

Customer Satisfaction Among Cable Tv Subscribers: A Case Study Of Tci Of Illinois, Inc., Gail M. Gilliland

Masters Theses

This study gauges customer satisfaction among subscribers of TCI of Illinois, Inc., cable company. Two research questions were formulated in order to determine the customer satisfaction levels: "Can a satisfaction instrument be generated to measure customer satisfaction among cable subscribers?" and "What are the levels of customer satisfaction among TCI of Illinois, Inc., subscribers?" Data was obtained from personal, mail and telephone surveying of a 10% random sample of Charleston cable television subscribers. The results indicate that a reliable and valid measuring device was generated and 39.5% of the respondents were satisfied with TCI overall.


Mentoring Relationships In The Real Estate Industry: A Descriptive Analysis, Angela Jacqueline Sweeney Jan 1993

Mentoring Relationships In The Real Estate Industry: A Descriptive Analysis, Angela Jacqueline Sweeney

Masters Theses

Mentoring is an old phenomenon which dates back to ancient Greece. It has recently gained the attention of researchers in organizational and business settings. The study examines mentoring relationships in the real estate industry. The purpose of this study was to identify whether mentoring takes place in a particular occupation, specifically real estate, and to further investigate the functions and qualities of the mentoring relationships. Sixty-three questionnaires were distributed to local real estate agents. Twenty-seven were returned yielding a response rate of 42%. Six follow-up interviews were conducted to compliment the quantitative data from the questionnaire. Results indicated that 80% …