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A Study Of Airbnb As A Potential Competitor Of The Hotel Industry, Quynh Nguyen
A Study Of Airbnb As A Potential Competitor Of The Hotel Industry, Quynh Nguyen
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of the study is to examine Airbnb as a possible competitor of the hotel industry using Peteraf and Bergen’s broad-based competitor identification tool. Unlike existing empirical research on the subject, the study takes a qualitative approach to answer the research question. The results of the study assist hotel operators in determining the competitiveness of Airbnb and the need for a business response to the service.
An Importance-Performance Analysis Of Multigenerational Preferences In Guestroom Technology, Sidian Lan
An Importance-Performance Analysis Of Multigenerational Preferences In Guestroom Technology, Sidian Lan
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study focuses on generational preferences in terms of guestroom technology. The hospitality technology industry has indicated guestroom technology as their highest priority in terms of hospitality technology investment. Previous studies have investigated in-room technology amenities and ranked them in order of importance and performance. However, it is uncertain which guestroom specific technologies should they invest in when it comes to different generations. Each generation is fundamentally different from the others because each generation was born in different eras with different societal changes. These generations have different values, ideas, needs, and communication skills. Hoteliers are investing time and money into …