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Full-Text Articles in Business
A Content Analysis Of Print Advertisements From The United States And Taiwan, Ya Hsuan Sunny Tan
A Content Analysis Of Print Advertisements From The United States And Taiwan, Ya Hsuan Sunny Tan
Theses Digitization Project
This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.
The Role Of The African-American In Advertising, Anita Elaine Rivers
The Role Of The African-American In Advertising, Anita Elaine Rivers
Theses Digitization Project
No abstract provided.
Reasoning From Cause To Effect: The Government And The Marketing Of New Medicine In The 80s, Michael Stanley Goryan
Reasoning From Cause To Effect: The Government And The Marketing Of New Medicine In The 80s, Michael Stanley Goryan
Theses Digitization Project
No abstract provided.
Advertising In Saudi Arabia, Sulaiman Nafeesi
Advertising In Saudi Arabia, Sulaiman Nafeesi
Theses Digitization Project
No abstract provided.