Business Commons^™

L'Oreal, Alexia Sarai Alvarez Sanchez

Business ETD Collections

This is a poster presentation focusing on the operational hurdles encountered by the L'Oreal make-up brand; encompassing product design intricacies intertwined with environmental concerns.

An Evaluation Of The Hr Function Within An Organization And How The Function Contributes To Providing A Competitive Advantage, Larissa Drumond Lima

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Human resources management is all organizational activities concerned with recruiting, training, appraising and rewarding, directing, motivating, and controlling workers. And it can improve the workforce. This work discusses how the RH functions contribute to providing a competitive advantage. It starts with an essay about how the benefits of RH can lead to a competitive advantage. Then brings a recommendation regarding staff requirements and an organizational structure for the owner of Motorway Services.

Human Resource Management, Ernesto Manuel Escobosa Rivera

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A clock requires every single, even the smallest piece of its’ machinery to perform the tasks that is meant to do in order to function correctly. If there is a piece that is not working properly, it can be the cause of the clock not working at all. This same premise can be applied to the work environment, viewing the organization as ‘’the clock’’ and employees as ‘’the machinery’’, performing tasks for the general functionality of the organization that could lead it to either success or failure. This is the reason why it is vital for any type of organization …

How To Improve Employee Efficiency Practices For Small Family Businesses, Nelva Sulme Bautista Prado

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The aim of this research project is to examine the efficiency of employees from the perspective of small family businesses and the workable solutions to improve low efficiency. The sampling method chosen to conduct this research was non-probabilistic and the type of sampling used was expert sampling. The non-probability sampling investigation was conducted using the qualitative research method, which this research project pursued.

An interview was undertaken with an expert in the field of business development and productive development issues who is an ILO Specialist for Latin America and the Caribbean.

The results of the research showed that trust between …

Addressing Employee Turnover In The Restaurant Industry Of Ireland, Sirley Virian Lafuente Cuaquira

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This study aims to determine the causes of employee turnover in the restaurant industry in Ireland. It is well known that this sector represents high levels of employee turnover and staff shortages. Due to this, strategies aimed at counteracting the loss of employees and the attraction of new personnel will be proposed. This study seeks to delve into the voluntary causes for which employees decide to resign, increasing the unemployment rate, and therefore costs for the restaurant industry.

The applied research methodology considers the qualitative method, through surveys of employees who work directly in the hospitality sector, specifically in restaurants, …

Logistics Outsourcing And Its Impact On Businesses: A Study Into The Changing Trends In The 3pl Market, Ana Lucia Hernandez Gonzalez

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This research addresses the question, what are the challenges for 3PL providers to fulfil shippers’ expectations in outsourcing logistic functions and what are the trends from 2012 to 2020 in the 3PL industry globally. 3PL global and domestic markets are constantly changing. As a consequence of this, it is absolutely necessary for both users and providers of 3PL services to ensure that they are well-prepared in terms of the strategies, procedures, and technologies available to them. This can be accomplished in part by bridging the gap between what the shippers desire and what service providers offer. Hence, this paper attempts …

Analyse The Influence That Music Has On Students’ Concentration Levels., Leonardo Calixto De Barros

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This project aims to present the influence that music has on concentration levels while studying. It will present the results of some experiments that have been developed by specialists, specifically to measure the performance of students with and without music. It will also be presented how the music industry can benefit from it financially.

The Conflict Between Generations In The Workplace, Francisca De Souza Smith

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This paper presents a study on the Conflict of Generations in the Workplace. We live in a period of rapid change, and much knowledge about the incorporation of young people into the labour force has been widely disseminated. According to literature theories, they are called Generation Y. But we must remember the existence of previous generations inserted in the same desktop, they are: Veterans, Baby Boomers and Generation X. Each generation has a perception, and different expectations which can cause conflicts, this subject has been studied by many researchers. The scientific study was based on a theoretical study by several …

Maintaining Equilibrium Between Project Success And Team Well-Being: Pharmaceutical Project Management, Shu-Han Chang

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Projects of all types bring with them their own set of challenges and risks. Those within the pharmaceutical industry are subject to heavy regulation, high risk of failure, and the requirement of having very specialised knowledge. High-pressure projects like this also puts much stress on the individual team members working to ensure the project’s success. In order to delve into what it takes to maintain equilibrium between project success in a timely and cost effective manner, and the well-being of the project teams themselves, this research takes a look at what are the common issues with these types of projects. …

An Investigation Into Disruptive Innovation In The Entertainment Industry, Lais Viter

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As society moves towards digital developments, people demand more flexible forms of consumption. In the craving for new products and services, globalisation presents itself as a driving factor for economic and social changes, accelerating innovations arise. Thus, this paper aims to discuss the role of disruptive innovation as a democratic process to introduce new technologies to the world. The analysis of existent literature indicates that disruptive business models not only respond for significant changes in consumers behaviour but also induce competitors to reshape their strategy. In addition, an investigation into disruptive innovations in the entertainment industry, particularly in the subscription …

Gender Differences In Leadership: An Investigation Into Female Leadership Styles And Affective Organisational Commitment, Katrine Juliane Schubert

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As many women enter the ranks of leadership, more research is conducted and needed. Through qualitative analyses based on bibliographic research, this study aims to explore the gender differences in leadership, providing an investigation into female leadership styles and affective organisational commitment. The review and analysis of existing literature demonstrated that the transformational leadership style is more typical of females than male leaders. The study’s findings also indicate that there are differences between female and male leaders’ styles and traits, reinforcing the existing leadership gender stereotype that female leaders are seen as more emotional, supportive, caring, and people-oriented. In contrast, …

The Analysis Of Japanese Consumers’ Purchasing Behaviour Towards Single-Use Plastic Packaging, Yui Setojima

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In recent years, the concept of sustainability has been put into the spotlight due to greater concern of environmental issues. Plastic pollution is one of serious sustainability issues which governments are rushing into making new regulations to deal with. The Japanese government is struggling to manage Japan’s heavy use of plastics and Japanese organizations are being asked to take positive actions towards reducing the use of plastic through media coverage and public pressure. However, plastic pollution requires huge efforts not only from governments but also organizations, whether large or small, and all individuals on Earth. This research aims to investigate …

Blue-Collar Job: Stress And Job Satisfaction, Andressa Mesquita Cabral Silva

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The purpose of the following research is to analyze the effects of motivational factors on blue-collar job satisfaction and also present factors that play an important role in increasing employee satisfaction at the workplace. In return, satisfied employees can help improve organizational performance. The review of the academic literature showed that motivation at work is motivated by the level of job satisfaction of employees. Therefore, organizations that recognize the importance of satisfied workers are more probable to create a flexible, loyal, and creative workforce. To assess the levels of stress and satisfaction in the workplace, a questionnaire was applied among …

An Analysis On The Awareness Of Sustainability In The Food Consumption In Dublin, Thayla Penzin Goulart

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Millennials have been much more concerned with the origin of the food that they consume and its ultimate destination. It has been said that all over the world this new generation seeks for healthier options and also concerns about the use of plastic in packaging, waste reduction and compostable, reusable and recyclable materials. This is a research paper that aimed to investigate if the Dublin’s food buyers are following this global path while getting more conscious about their consumption, engaging with environmental agendas and behaving sustainably through their consumption. Through an applied structured online questionnaire, 290 participants’ results demonstrate that …

An Approach To The Impact On The Market And Music Consumption After The Emergence Of Streaming Technology, Letícia Ledoux

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Consumption in the music industry has been changing considerably, moving from the analogue to the digital phase and finally to the total dematerialization of music. Despite digitalization making consumption more accessible and democratic to consumers, the emergence of piracy is becoming a problem for the music industry, which faces dizzying declines in its sales. In an era that is virtually impossible to control online consumption, streaming technology is developed and launched which, in addition to curbing illegal downloading practices, creates a new business model and becomes a new consumer trend as it develops. Based on this scenario, where digital and …

Fear Advertising And Its Impact In Audience Behaviour, Melissa Paulino

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This study approaches the effectiveness of the use of fear through advertisements regarding posting threat appeals in an attempt to improve the driver safety. The study attempts to examine the extent to which the road safety approaches through the publicity of fear in the Government Campaigns is effective. Moreover, it explores the pros and cons of the interpretation of the common strategies of making threat-based advertising campaigns. Therefore, the study offers a contrasted analysis with the already published research around Crashed Lives advertising campaign in Ireland.

Fast Fashion Industry: Ethical And Eco-Friendly?, Sara De Souza Reis

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The questions and sub-questions will introduce the Research Project which contextualize and analyse the environmental impact of fashion industries, mainly fast fashion, and its labour force. It will narrate how consumers engage with fast fashion and their perception.

The topics explore the universe of the fashion industry, carrying statistics and reflections about the actions, sustainable processes and techniques. Specifically, what fast fashion industry is doing in its framework to become sustainable, providing fair labour condition for the workers, and the impact of innovative mindset. The valuable contribution from non-profit organizations which support and give guidance to companies achieve sustainable goals. …

An Analysis Of Sustainable Marketing And How Is Managed Through Social Media Platforms., Luis Eduardo Medina Zambrano

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This paper provides the analysis of sustainable marketing and how is managed through social platforms. Globalization and the rise of the digital era have allowed companies to put more effort in their sustainability practices. Therefore, it is important to know that consumers are smarter more demanding, thus, brands a creating relevant content to share their corporate share values.

The data has been gathered from number of website’s articles, previous studies, books and videos. The current study has been an attempted to build knowledge and to understand the importance of how sustainable brands such as Weleda, Patagonia, Whole foods, McDonalds, Alo …

The Connection Between People And The Sustainable Fashion Industries; How People Can Become More Aware Of Sustainable Fashion., Nivaldo Nazario

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This project consisted of in-depth research on the theme of sustainability in the fashion market. The main focus was the search for the connection between consumers and industries on the subject related to sustainability, how companies will seek adaptation to the sustainable fashion market and how people are valuing this subject over the years.

The research presented relevant data that show how the new generation is more concerned with environmental issues, but still not much is being done in practical actions to make this happen.

Technology proved to be a great ally for this sustainable fashion market, as analysed in …

An Examination Of The Growth Of Cruelty Free Products Available For The 18-24 Age Range., Daniela Isabel Bolivar Leon

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The topic being studied for this research is the examination of the growth of cruelty free products available for the 18 -24 age range. This is to highlight how the economy has being changing and adapting to new generations with the purpose of satisfying their needs and offer a more significant approach towards sustainability and animal testing. Animal cruelty on cosmetics is an extremely high concern for Millennials and Generations Z, those generations are constantly looking for sustainable improvements on their purchases. This case study aims to build new theories on whether a business can make profit in the long …

How Does The Disinterest Of Facebook Users Affect Small Companies That Invest Their Time And Money In This Social Network?, Daisy Ester Medina Órdenes

Business ETD Collections

In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive …

How To Manage The Organizational Conflict In The Aspect Of People Management, Daniele Agostini Dos Santos

Business ETD Collections

This work aims to analyze how organizational conflicts interfere in interpersonal relationships in the work team, since, due to the constant search for success, companies require a lot from their employees, placing them in times of anxiety and stress, influencing disagreements and conflicts. For the study in question, a bibliographic search was carried out. Books, articles, theses and monographs were used, in order that this work may enable an aid in the construction of knowledge about the theme of conflicts, a subject rarely addressed in contemporary times, being essential to a good corporate performance.

It is concluded that the conflict …

Trade Marketing And Its Effects, Marlon Bastos Antão

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In today’s challenging business environment, the companies are mostly dependent on customer relationship management as they are considered as the key factors for improving the company sales and growth in the end. The report has focused upon the discussion of Customer relationship management (CRM) in the growth of the retail business and the importance of trade marketing for the increasing sales and profitability of the business. On the other hand, the importance of customer satisfaction after a company’s product sale and marketing has been critically analysed and the various challenges the retail companies face in maintaining good customer loyalty in …

How Patagonia Apply Triple Bottom Line In Their Marketing Strategy., Paolo Pena Lozada

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A sustainable business model generates competitive advantages through the incorporation of values and mission at social media platforms, especially in the clothing sector which is the second most pullulated in the world, by changing business supply chain can impacted environmental positively to save the planet. This case study examines how Patagonia apply triple bottom line in its marketing strategy, by analysing how having an ethical awareness drives brand engagement and the evaluation of the most appropriate Patagonia social media platform (YouTube, Facebook and Instagram) from driving the sustainability. The findings of both questions will lead to building hypothesis regarding if …

The Importance Of The Coaching Process For The Development Of Leaders' Skills, Jussara De Silva Soares

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The purpose of the current study is understanding the coaching process as a way to support and leverage leadership skills. In today's business world, organizations are struggling to adapt and survive. Organizations need new leaders with skills and abilities that will influence, motivate and develop people for a new model of organization. Leadership development then takes major attention as an investment in necessary organizational and behavioural changes. Thus, coaching emerges, a widely used tool for the development of leadership in organizations. For that, it was necessary to know the concept and the coaching process and identify its importance and the …

Content Marketing And The Creation Of A Brand With Voice, Cicero Henrique Alves Teago

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This article argues that the future of content marketing is strongly linked to the development of new technologies and how new technological devices influence the way companies engage with consumers. This paper aims to investigate how the development of personal voice assistants opens a new direction for companies to create substantial individualized, informational and engaging content. Content marketing is defined as the development of relevant and consistent brand content to create value among customers. Companies are being influenced by new technologies to conduct distinct formulas of content creation to develop a more engaging and aligned customer and brand relationship. The …

Analysis Of The Internal Factors That Affect The Consumer Buyer Behaviour Of Gendered Fashion Items Within The Lgbtq+ Community In Ireland, Danela Lovera Teixeira

Business ETD Collections

Studying consumer behavior is key to understanding what influences consumers’ buying decisions, as a result this understanding can help producers to decide on a product they can fill in the gap in the market and identify the products that are needed and the products that are obsolete. As a result the purpose of this research is to critically analyze the internal factors that affect the consumer buyer behavior of gendered fashion items within the LGBTQ+ community in Ireland. The focus of this research is the analysis of internal factors: motivation and perception. The results indicate that the individual's consumer buyer …

Ethical Violations In The Work Environment, Adna De Sousa Duarte

Business ETD Collections

The purpose of this study is to empirically examine the factors that influence ethical violations in the work environment. Also, evaluate the employees' view regarding this situation and the employer's perception about this conduct, contributing to ethical validation in the workplace, regardless of the worker's non-European status.A qualitative method was conducted by open-ended questionnaire with 32 useful samples answered from non-European citizens and to obtain relevant data an interview was elaborated with two managers of the hospitality industry. The connection of Human Resources management and organisational ethics is essential in order not only to guarantee workers' rights but also to …