Business Commons^™

Glenwood Country Day School Elementary: Marketing Plan, Heather Ferragut

Regis University Student Publications (comprehensive collection)

Glenwood Country Day School Elementary, a newly expanding soon-to-be nonprofit, is in dire need of marketing assistance. This paper presents a marketing plan comprised of a mix of marketing strategies. In an effort to fill its classrooms, the school had previously advertised in a few local magazines. However, the response was poor. To obtain a more thorough understanding of the problem facing the school, multiple sources were consulted. Interviews were conducted; a survey was administered; a literature review was performed. Through research and analysis, seven marketing goals were proposed. These include adding clients, expanding current partnerships with the local community, …