Business Commons^™

Mission Statements: The Soul Of An Organization, Brian Johns

Honors Theses

When a culture is created or decisions are made, the presence of a viable mission statement is critical. This document can be used as a tool to create a business environment employees are attracted to, as a model for how decisions should be made, and is an image of who the company is and what it does. This paper looks to explore the makeup of a good mission statement through scholarly articles and research and the effect it has on corporate culture through real life examples of top companies in a variety of industries, supported by first-hand experience from the …