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Full-Text Articles in Business
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola
Experience Industry Management
Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …
Strategies For Increasing Workforce Engagement, Joanne White Hayes
Strategies For Increasing Workforce Engagement, Joanne White Hayes
Walden Dissertations and Doctoral Studies
The existence of disengaged employees can reduce productivity and increase organizations’ costs. Engaged employees are vital to many organizations and the success of organizational leaders. Grounded in Herzberg's two factor theory, the purpose of this qualitative single case study was to explore strategies managers used to increase employee engagement in the nonprofit industry. Participants were 3 managers in South Carolina who successfully implemented strategies to increase employee engagement. Data were collected from semistructured interviews and a review of company documents. Data were analyzed using Yin’s 5-step method of analysis, and 3 themes emerged: providing clear and concise communication, recognition and …