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Full-Text Articles in Business

The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini Dec 2013

The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry relies upon regular and repeat customers for its survival. No traveler or visitor will return to a hotel property where a bad incident occurred. Would a diner go back to any restaurant where they were sickened by their meal? Would a hotel guest return to any property where they were a victim of a crime? Bad experiences make us tell ourselves, “I will never go back there again!”

This same psychology holds true for criminals. At places where they have been deterred by a high security presence, it is unlikely that they would return there, either. A …


Communication Artifacts And Interaction Evaluation For Requirements Engineering, Miloslava Plachkinova May 2013

Communication Artifacts And Interaction Evaluation For Requirements Engineering, Miloslava Plachkinova

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper aims to answer an important question regarding the development of new information systems (IS): "What is the predominant factor for the selection of communication artifacts for requirements engineering (RE)?". Many researchers have focused on the RE and communication as separate disciplines, but little or no research addressed the RE communication issues. These problems are important because they often lead to misunderstanding and misinterpretation of the gathered requirements. We develop expectations about the RE communication process based on prior literature from both disciplines and we test them through several case studies. Our methodology consists of analysis of six case …


Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams May 2013

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …