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Theses/Dissertations

Communication

Theses

2011

Articles 1 - 1 of 1

Full-Text Articles in Business

A Comparative Study Of How Social Media And Web 2.0 Tools, Such As Facebook, Twitter And Viral Marketing, Can Be Used By Small Businesses, To Integrate A Business Strategy Of Augmenting The Company Profile And Awareness With Their Publics, Robyn Foley Jan 2011

A Comparative Study Of How Social Media And Web 2.0 Tools, Such As Facebook, Twitter And Viral Marketing, Can Be Used By Small Businesses, To Integrate A Business Strategy Of Augmenting The Company Profile And Awareness With Their Publics, Robyn Foley

Theses

The object of this dissertation was to explore the public relations techniques implemented by small businesses located in Cork.