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Communication

University of Wisconsin Milwaukee

Collectibles

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A Hero A Minute: The Manufacture Of Aura And Rarity In The World Of Sports Memorabilia And Rapid Commemoration, Roger C. Draeger Aug 2016

A Hero A Minute: The Manufacture Of Aura And Rarity In The World Of Sports Memorabilia And Rapid Commemoration, Roger C. Draeger

Theses and Dissertations

This is a study of the contemporary sports memorabilia industry and its surrounding culture through the analysis of a pair of its biggest providers. The following research explores the business model of Steiner Sports and examines its methods concerning pieces of game-used memorabilia and personal artifacts. The workings of Fanatics Authentic are also evaluated through the analysis of its specific line of In-Focus photographs and its sports memorabilia show held in the spring of 2016. The examination of both companies reveals techniques of manufacturing both rarity and aura that exist in the sports memorabilia industry. Steiner’s focus on providing intimate …