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Full-Text Articles in Business
Fandom In The Digital Age: Examining Parasocial Relationships Between Fans And Music Artists On Instagram, Brittani Wert
Fandom In The Digital Age: Examining Parasocial Relationships Between Fans And Music Artists On Instagram, Brittani Wert
University Honors Theses
With the rise of social media as a cultural staple in entertainment industries such as music, Instagram changes the landscape of the artist-fan connection and muddles the boundaries of parasocial relationships in a digital space. While a wealth of research exists on how fans perceive mediated relationships, the perspective of the artist and how they navigate this connectivity is missing from the discourse. This study builds on the current literature surrounding mediated artist-fan interactions and examines how music artists use Instagram to build strong, loyal relationships with fans through the lens of parasocial relationships. Through interviews with up-and-coming artists and …
How To Effectively Manage Virtual Teams Created Due To Covid-19?, Aakanksha Santosh Rane
How To Effectively Manage Virtual Teams Created Due To Covid-19?, Aakanksha Santosh Rane
University Honors Theses
With the spread of COVID-19 and the social distancing regulations in place, multiple organizations have transitioned their workplace to a virtual setting. With the increase in business' transitioning to remote teams, it is first crucial to understand the various needs and characteristics of virtual teams. Through the analysis of multiple peer-reviewed articles and other texts on virtual teams, this study identifies building trust, effective communication, and performance management as the main points of focus in order to ensure effectiveness of virtual teams.