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Full-Text Articles in Business
New York’S Jazz Scene Decimated By Ongoing Shutdown, Alissa L. Mcpherson
New York’S Jazz Scene Decimated By Ongoing Shutdown, Alissa L. Mcpherson
Capstones
New York's jazz scene is in shambles. COVID has disrupted virtually all in-person musical performances. Musicians are left with no definite time frame as to when they will be allowed to enter a club again, and club owners are doing all they can to keep the music alive.
Viewing The Covid-19 Resilient Skincare Market Through A Sociohistorical Lens: The Patterning Of Conspicuous Consumption Mediated By Marketing, Siren Chen
Senior Projects Fall 2020
The Chinese skincare market distinguishes itself with an inelastic consumer demand during the COVID-19 pandemic. This project employs the endogenous preferences economic framework and a sociohistorical lens to analyze the social forces that sustain the resilient beauty market. Through setting up a socially embedded framework for economic analysis, this project highlights the active role of marketers, which are omitted in mainstream economics, in fostering a bond between consumers and skincare products. With a comparative analysis of both the colonial and the COVID-19 pandemic contexts, this project demonstrates how marketers connect consumers to skincare products through reference to the system of …