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Theses/Dissertations

Arts and Humanities

California Polytechnic State University, San Luis Obispo

Music

Publication Year
Publication

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Full-Text Articles in Business

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham Jun 2022

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.


Marketing In A Multimedia Era, Jamie Armstrong Jun 2013

Marketing In A Multimedia Era, Jamie Armstrong

Music

No abstract provided.