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Full-Text Articles in Business

Of The Rat Pack, Ashtrays, Cocktail Napkins, And Grateful Losers: The Making Of The Las Vegas Experience As A Historical Process In The 20th Century, Paul Franke Feb 2017

Of The Rat Pack, Ashtrays, Cocktail Napkins, And Grateful Losers: The Making Of The Las Vegas Experience As A Historical Process In The 20th Century, Paul Franke

Occasional Papers

This paper explores how Las Vegas casino executives have successfully produced a unique gaming experience. From the 1950s onwards they were able to use architecture, entertainment and business practices to link games of chance with a specific consumption experience for players. It will examine what sets the Las Vegas consumption experience apart from other gaming locations, what it consisted of, and how it was produced by the casinos. It also investigates how people between the 1950s and 1980s perceived and consumed the Las Vegas experience. Drawing from these observations the paper argues that the special of Las Vegas in gaming …


The Construction Of Spatial Imaginaries: Luxury, Spectacle, Cosmopolitanism, And The Formation Of The Casino-Resort, Robert Miller Jul 2014

The Construction Of Spatial Imaginaries: Luxury, Spectacle, Cosmopolitanism, And The Formation Of The Casino-Resort, Robert Miller

Occasional Papers

This paper examines Monte Carlo in the late-nineteenth century and Las Vegas in the mid-twentieth century, and explores how the cities forged specific identities centered upon their casino-resort industries. Civic planners, entrepreneurs, and tourists contributed to the formation of a spatial imaginary (the conception of a place, laden with symbols and infused with meaning designed to evoke certain feelings or experiences, which is also mediated and re-mediated through the imagination) in these gambling centers. Casino-resorts came to dominate the economies of these cities and casino-concessionaires, business bureaus, and elites consistently emphasized the luxuriousness, spectacle, and cosmopolitanism of their casino-resort towns. …


Forecasting Consumer Adoption Of Technological Innovation: Choosing The Appropriate Diffusion Models For New Products And Services Before Launch, Roger Calantone, Lance Gentry Jan 2007

Forecasting Consumer Adoption Of Technological Innovation: Choosing The Appropriate Diffusion Models For New Products And Services Before Launch, Roger Calantone, Lance Gentry

Business and Information Technology Faculty Research & Creative Works

There are many good articles on various forecasting models. There is consensus that no single diffusion model is best for every situation. Experts in the field have asked for studies to provide empirical-based guidelines for recommending when various models should be used. This research investigates multiple diffusion models and provides recommendations for which diffusion models are appropriate for radical and really new products and services before the launch of the innovation.