Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Institution
Articles 1 - 4 of 4
Full-Text Articles in Business
Assessment Management In Higher Education, Maytha Al-Ali
Assessment Management In Higher Education, Maytha Al-Ali
All Works
This paper presents key findings from a study conducted with several universities in the GCC region regarding their approach and use of e-Assessment within their learning environments. The study identifies key factors that could impact the use and quality of e-Assessment, and describe how those factors could influence forming a consistent and effective approach to employ a long-term e-Assessment approach. Data was collected from several higher education institutions in the GCC region, using an online survey, in-depth interviews with academic administrators, and direct observation. The study identifies six critical factors that may have a direct or indirect impact on forming …
Leadership Experiences Of Athletics Directors In Faith-Based Small College Departments: A Phenomenological Study, Michael Teague
Leadership Experiences Of Athletics Directors In Faith-Based Small College Departments: A Phenomenological Study, Michael Teague
Doctoral Dissertations and Projects
The purpose of this phenomenological study was to understand the leadership experiences of intercollegiate athletics directors at faith-based, small colleges and universities throughout the United States. The theory guiding this study was Hersey and Blanchard’s situational leadership theory, as it explores how leaders can most effectively lead and engage their employees given unique circumstances and how those types of leaders are found within the faith-based, small college and university intercollegiate athletics departments. The central research question in this study is: How do athletics directors describe their leadership experiences in a faith-based, small college intercollegiate athletics setting? The phenomenological research using …
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim
Association of Marketing Theory and Practice Proceedings 2024
Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …
Jesuit B-Schools: Powering Regional Socio-Economic Development And Problem Solving Through Analysis & Application Of Best Global Practices, María Del Pino Ramos, Anatoly Zhuplev, Jose Rincón, María José Vazquez
Jesuit B-Schools: Powering Regional Socio-Economic Development And Problem Solving Through Analysis & Application Of Best Global Practices, María Del Pino Ramos, Anatoly Zhuplev, Jose Rincón, María José Vazquez
LMU Librarian Publications & Presentations
Our exploratory research and development (R&D) project is a joint undertaking by two Jesuit institutions, Loyola Marymount University (LMU), U.S.A., and Universidad Loyola Andalucía (ULA), Spain. We aim to leverage collaborative potential of Jesuit B-schools to facilitate regional socio-economic development (RSED) and growth through the analysis and application of best global practices. Many universities have rich intellectual potential and information resources that are often underutilized. Our undertaking strives to engage these resources to foster positive impacts on RSED and problem-solving. The project aligns with Jesuit educational values and aims to redirect the creative power of the young generation from dependency …