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Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne Sep 2016

Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne

Geography Faculty Publications

In this paper I explore the relationship between the production and the value of Big Data. In particular I examine the concept of social media ‘prosumption’—which has predominantly been theorized from a Marxist, political economic perspective—to consider what other forms of value Big Data have, imbricated with their often speculative economic value. I take the example of social media firms in their early stages of operation to suggest that, since these firms do not necessarily generate revenue, data collected through user contributions do not always realize economic value, at least in a Marxist sense, and that, in addition to their …


Self-Organizing Social Networks By Preference Similarity And The Networking Capacity Of Their Users, Debora Di Caprio, Francisco J. Santos-Arteaga, Madjid Tavana May 2016

Self-Organizing Social Networks By Preference Similarity And The Networking Capacity Of Their Users, Debora Di Caprio, Francisco J. Santos-Arteaga, Madjid Tavana

Business Systems and Analytics Faculty Work

Consider the decision faced by the user of a social media site of whether or not to accept a friendship request from another user, given the limited amount of information available before deciding. We formalize the problem by defining the expected utility trade-offs derived from the request and simulate the resulting incentives numerically. These incentives provide the basis on which to build social networks determined by the different expectations and preferences of their users. Social networks are generated using a self-organizing map to cluster the decision makers (DMs) by their friendship acceptance behaviour. This behaviour is determined by the distribution …