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Full-Text Articles in Business

An Assessment Of The Impact Investing And Social Enterprise Ecosystem In Virginia, Grady Hart Jan 2016

An Assessment Of The Impact Investing And Social Enterprise Ecosystem In Virginia, Grady Hart

Division of Community Engagement Resources

In a study that spanned more than four months from April through August of 2016, the Virginia Impact Investing Forum surveyed nearly 200 stakeholders and held dozens of personal interviews and focus groups with thought leaders across the state. The goal was to map Virginia’s Impact Investing and Social Enterprise ecosystem and to determine the next steps necessary to the continued growth and prosperity of this emerging field. Results show that there is strong interest in seeing Impact Investing and Social Enterprise development flourish throughout Virginia, as evidenced by concerted efforts from across all three sectors to promote this ecosystem, …


Social Media, Networking, And Marketing Performance : A Study Of Social Enterprises In Hong Kong, Hiu-Kan, Ada Wong, Wing Lam, Felix Tse Jan 2016

Social Media, Networking, And Marketing Performance : A Study Of Social Enterprises In Hong Kong, Hiu-Kan, Ada Wong, Wing Lam, Felix Tse

Hong Kong Institute of Business Studies Working Paper Series

Over the past few years, the number of social enterprises has been increasing in Hong Kong. The marketing performance of these social enterprises, however, are found to be problematic. Although some studies have investigated the ways for improving marketing performance of social enterprises through launching various marketing activities, this is surprising that the roles of social media and networking are lacking attention in the literature. In this conceptual paper, we aim at investigating how the implementation of these cost-effective marketing activities, namely (i) social media and (ii) networking, may improve the marketing performance of social enterprises in Hong Kong.


Unpacking 'Give Back Box:' A Social Enterprise At The Intersection Of Leadership, Innovation, And Sustainability, Eduardo Barrientos, Anne H. Reilly Jan 2016

Unpacking 'Give Back Box:' A Social Enterprise At The Intersection Of Leadership, Innovation, And Sustainability, Eduardo Barrientos, Anne H. Reilly

School of Business: Faculty Publications and Other Works

Once the domain of government agencies and non-profit organizations, a social enterprise integrates social benefits such as employment and sustainability into a for-profit firm's mission. The social enterprise (SE) bottom line includes both economic and social value, reflecting an intersection of the Jesuit leadership tradition with commercial business enterprise. This case study describes the start-up of Give Back Box (GBB), a Chicago-based social enterprise that supports recycling and repurposing. GBB's business model involves providing a convenient, no-cost opportunity to follow up an online purchase by recycling the shipping box to forward unneeded items to charities. GBB was founded in 2012 …