Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (4)
- Marketing (3)
- Advertising and Promotion Management (1)
- Asian Studies (1)
- Business Administration, Management, and Operations (1)
-
- Business Law, Public Responsibility, and Ethics (1)
- Computer Sciences (1)
- Industrial and Organizational Psychology (1)
- International and Area Studies (1)
- Leadership Studies (1)
- Organizational Behavior and Theory (1)
- Other Social and Behavioral Sciences (1)
- Physical Sciences and Mathematics (1)
- Politics and Social Change (1)
- Psychology (1)
- Sociology (1)
- Institution
- Publication
- File Type
Articles 1 - 5 of 5
Full-Text Articles in Business
How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan
How To Revive Beauty Subscription Boxes In Asia, Shilpa Madan
Research Collection Lee Kong Chian School Of Business
After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?
Data From A Pre-Publication Independent Replication Initiative Examining Ten Moral Judgement Effects, Warren Thierny, Martin Schweinsberg, Jennifer Jordan, Michael Schaerer
Data From A Pre-Publication Independent Replication Initiative Examining Ten Moral Judgement Effects, Warren Thierny, Martin Schweinsberg, Jennifer Jordan, Michael Schaerer
Research Collection Lee Kong Chian School Of Business
We present the data from a crowdsourced project seeking to replicate findings in independent laboratories before (rather than after) they are published. In this Pre-Publication Independent Replication (PPIR) initiative, 25 research groups attempted to replicate 10 moral judgment effects from a single laboratory’s research pipeline of unpublished findings. The 10 effects were investigated using online/lab surveys containing psychological manipulations (vignettes) followed by questionnaires. Results revealed a mix of reliable, unreliable, and culturally moderated findings. Unlike any previous replication project, this dataset includes the data from not only the replications but also from the original studies, creating a unique corpus that …
Managing A Large Scale Project: Using Strengthsfinder In The Website Redesign, Laura Edwards, Cristina Tofan
Managing A Large Scale Project: Using Strengthsfinder In The Website Redesign, Laura Edwards, Cristina Tofan
EKU Faculty and Staff Scholarship
After doing a library-wide StrengthsFinder assessment that highlighted the strengths of its individuals, EKU Libraries decided to put this strategy into practice by applying it to one of the most complex projects in the life of an academic library: the website redesign. This decentralized approach allowed project managers to align strengths-based teams with phases of the redesign that would most benefit from that team’s unique strengths.
Consumer Purchasing: When Does Corporate Social Responsibility Matter?, Abigail Blecker
Consumer Purchasing: When Does Corporate Social Responsibility Matter?, Abigail Blecker
Honors Projects in Marketing
Almost all companies engage in corporate social responsibility (CSR) programs, and often times consumers are unaware of this. As societal pressures on companies and organizations to be more responsible increases, so have the practices companies have undertaken. My research will examine the potential impact a company’s CSR information and practices have on a consumer’s purchasing intentions. It will answer the following two questions: Does CSR information have the ability to change a person’s purchase intentions in high and low involvement purchasing scenarios? Will a person’s individual level of social responsibility cause differences in purchase intentions among different purchasing scenarios? Exposure …
Green Advertising And Millennials, Stephanie Davidson
Green Advertising And Millennials, Stephanie Davidson
Honors Projects in Marketing
This study investigates the responsiveness of Millennials to green versus non-green framed automobile print ads. A 2x2 factorial design was used in which specific advertising frames were manipulated to measure ad attitudes, purchase intentions, and skepticism for a high involvement product (i.e., an automobile). Results showed that highly-environmentally-concerned participants have more positive ad attitudes and greater purchase intentions after viewing a green ad than after viewing a non-green ad. These differences were not evident however for participants who exhibited low-environmental-concern. The results also showed that participants who are more environmentally concerned are less skeptical about green ads than those who …