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The Organization Of The Future And The Marketing Function: Marketers' Competencies In The Era Of Information Technology, Mario V. González Fuentes
The Organization Of The Future And The Marketing Function: Marketers' Competencies In The Era Of Information Technology, Mario V. González Fuentes
School of Business Faculty Research
The past two decades—and the technology advancements experienced throughout them—have left marketers with a new context that has provided new business opportunities. This new context has prompted a change in the focus of the marketing function and demanded a shift in marketing imperatives and competencies. This chapter provides a comprehensive review of the technological changes experienced by the marketing function in a company, as documented by both scholars and practitioners. It also provides a thorough discussion of the ongoing academic debate regarding the new set of technical skills that have defined employability in the marketing circles for the past couple …
Securing Big Data Provenance For Auditors The Big Data Provenance Black Box As Reliable Evidence, Deniz Appelbaum
Securing Big Data Provenance For Auditors The Big Data Provenance Black Box As Reliable Evidence, Deniz Appelbaum
Department of Accounting and Finance Faculty Scholarship and Creative Works
The purpose of this article is to highlight a main issue regarding reliable audit evidence derived from Big Data—that of secure data provenance. Traditionally, audit evidence external to the client has been regarded as superior to other forms of evidence. However, regarding external “messy” Big Data sources that may be material to aspects of the audit, these sources may lack provenance and verifiability. That is, the origins of the data may be unclear and its log files incomplete. According to the standards, such evidence should be considered as less reliable for audit evidence. External auditors, as outsiders of the client, …
Defining A Smart Nation: The Case Of Singapore, Siu Loon Hoe
Defining A Smart Nation: The Case Of Singapore, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
Purpose - The purpose of this paper is to identify the key characteristics and propose a working definition of a smart nation.Design/methodology/approach - A case study of Singapore through an analysis of the key speeches made by senior Singapore leaders, publicly available government documents and news reports since the launch of the smart nation initiative in December 2014 was carried out.Findings - Just like smart cities, the idea of a smart nation is an evolving concept. However, there are some emerging characteristics that define a smart nation.Research limitations/implications - The paper provides an initial understanding of the key characteristics and …