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Full-Text Articles in Business
Aspect-Based Helpfulness Prediction For Online Product Reviews, Yinfei Yang, Cen Chen, Forrest Sheng Bao
Aspect-Based Helpfulness Prediction For Online Product Reviews, Yinfei Yang, Cen Chen, Forrest Sheng Bao
Research Collection School Of Computing and Information Systems
Product reviews greatly influence purchase decisions in online shopping. A common burden of online shopping is that consumers have to search for the right answers through massive reviews, especially on popular products. Hence, estimating and predicting the helpfulness of reviews become important tasks to directly improve shopping experience. In this paper, we propose a new approach to helpfulness prediction by leveraging aspect analysis of reviews. Our hypothesis is that a helpful review will cover many aspects of a product at different emphasis levels. The first step to tackle this problem is to extract proper aspects. Because related products share common …
Iris: Tapping Wearable Sensing To Capture In-Store Retail Insights On Shoppers, Meera Radhakrishnan, Sharanya Eswaran, Archan Misra, Deepthi Chander, Koustuv Dasgupta
Iris: Tapping Wearable Sensing To Capture In-Store Retail Insights On Shoppers, Meera Radhakrishnan, Sharanya Eswaran, Archan Misra, Deepthi Chander, Koustuv Dasgupta
Research Collection School Of Computing and Information Systems
We investigate the possibility of using a combination of a smartphone and a smartwatch, carried by a shopper, to get insights into the shopper’s behavior inside a retail store. The proposed IRIS framework uses standard locomotive and gestural micro-activities as building blocks to define novel composite features that help classify different facets of a shopper’s interaction/experience with individual items, as well as attributes of the overall shopping episode or the store. Besides defining such novel features, IRIS builds a novel segmentation algorithm, which partitions the duration of an entire shopping episode into atomic item-level interactions, by using a combination of …