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Full-Text Articles in Business
Religion-Related Research In The Journal Of Macromarketing, 1981-2014, Jenna M. Drenten, Kristy Mcmanus
Religion-Related Research In The Journal Of Macromarketing, 1981-2014, Jenna M. Drenten, Kristy Mcmanus
School of Business: Faculty Publications and Other Works
This study provides a review of religion-related research published in the Journal of Macromarketing (JMK) from 1981 to 2014. A systematic review of the journal identifies 19 key articles at the intersection of religion and macromarketing. Both quantitative and qualitative approaches are utilized to review this body of work in terms of frequency, content, methodology, and authorship. Results reveal four categories of religion-related research in JMK: 1) the impact of religion on macromarketing issues, 2) the impact of macromarketing issues on religion, 3) religion as a theoretical perspective, and 4) religious groups/individuals as a research context. Opportunities for future research …
Analyzing The Religious War Of Words Over Climate Change, Nancy E. Landrum, Connor Tomaka, John Mccarthy
Analyzing The Religious War Of Words Over Climate Change, Nancy E. Landrum, Connor Tomaka, John Mccarthy
School of Environmental Sustainability: Faculty Publications and Other Works
This study examines the websites of two religious organizations representing opposing sides of the religious response toward environmentalism and climate change. This research seeks to understand how each side communicates with followers. Using rhetorical framing analysis, it is shown the religious right advocates a dominion stance and uses a romance genre filled with stories, contrast, spin, appeals to logic, and rhetoric of hope and fear. The religious left advocates a stewardship stance and uses a romance genre filled with stories, appeals to logic, and rhetoric of hope. Cultural cognition theory of risk perception reveals each side subscribes to opposing cultural …