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Take-A-Stand: Looking At Super Bowl Event From A Media Planner’S Perspective, Jin-Woo Kim

Department of Marketing Faculty Presentations

No abstract provided.

Taking Flight – October 2016 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Andrew MacCartney
• Georgia Southern SHRM Recognized
• Professional Development Day at Georgia Southern College of Business
• Eagle Sales Showcase
• GSLA Roundtable Recap
• Georgia Southern University Most Affordable Online College for Economics Degree
• College of Business Advisor Receives National Award at Conference in Atlanta
• Finance Association Hosts Stifel, Nicolaus & Company Representative

Taking Flight – September 2016 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Charles Heller
• A Family Tradition: One Son Follows in his Entrepreneur Father’s Footsteps
• Eagle Executive Society – Student Chapter
• BIG Opens Innovation Incubator and FabLab
• ‘A Day for Southern’ Campaign Benefits Students, Connects University to Community
• Accounting’s Annual Meet the Firms
• College of Business Hosts First Tailgate of the Season
• Latest Results for Georgia Business Climate Survey Suggest Georgia Business Leaders are Optimistic about Future of Georgia
• VBOC Update
• Backpack Travels

Theresource, Georgia Southern University

Georgia Southern University Human Resources Newsletters

• Join us for the EMPLOYEE BENEFITS & WELLNESS FAIR
• Upcoming Training & Development Courses
• GSU EAGLE PERKS Spotlight

Taking Flight – July 2016 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Jason Hoynes
• Alumni Enjoy a Braves Game
• Georgia Southern University Welcomes 13th President
• 69th Annual Watermelon Cutting
• Business Alumnus Inducted into Athletics Hall of Fame
• BIG Café

Taking Flight – June 2016 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Allen Curreri
• Eagles on Wall Street
• Take Flight: Barcelona/Madrid
• 23rd Annual College of Business Golf Tournament
• Veterans Business Outreach Center Announced
• How the Logistics & Supply Chain Management Program at Georgia Southern Partners with Industry
• BIG Café
• College of Business Announces Opening of Innovation Incubator

Taking Flight – May 2016 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Thank You Scholarship Video
• 3rd Annual Business at the Ballpark
• Finance Association Welcomes Jack Green, Jr., to Campus
• NABA Hosts Member of FED Board of Governors
• Dean’s Advisory Board Meets in Jacksonville
• Accounting Day 2016
• Logistics Students Travel to IANA
• Senior Management Student Receives FYE Peer Leader of the Year Award 2016
• NABA Scholarship Recipient
• Building A Legacy Champagne Kick-off
• Graduate Brunch and Commencement Ceremonies
• College of Business Students Travel to NYC & Spain

Taking Flight – April 2016 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight- Joe Tompkins
• Southeastern Georgia Banking Symposium
• Georgia Southern Students Win at American Marketing Association Conference
• Finance Association Hosts Financial Institutions Specialist
• Alum's Company Named a "Top Workplace" by the AJC
• Southeast Georgia Banking Symposium
• Georgia Southern Students Win at American Marketing Association Conference
• Finance Association Hosts Financial Institutions Specialist
• Alum’s Company Named a “Top Workplace” by the AJC
• About Safe Systems
• School of Accountancy Director Discusses Forensic Accounting with Bloomberg BNA
• First, Definitions
• Call for Papers.
• Hunting for Anomalies, Books-Cooking.
• Management Receives SHRM Renewal
• Management Professor Speaks at German American Chamber of Commerce Forum …

Taking Flight – March 2016 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Wesley Olliff
• Building A Legacy at the Georgia Southern College of Business
• 2016 Fraud and Forensic Accounting Education Conference Set for May
• BIG Café Success
• College of Business Advisors Present Article at Regional Conference
• Eagle Expo Career Fair
• National Distributing Speaks to Intro to Business Classes
• Finance and Economics Hosts Second Annual Meet and Greet
• 2nd Annual Eagles on Wall Street
• MBAA Tours Port of Savannah and Visits with the Savannah Chamber of Commerce
• College of Business Students Place in 3DS and Savannah FastPitch
• Eagle Executive Exchanges Held in Savannah and D.C.
• BBRED …

Taking Flight – February 2016 Edition, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message from the Dean
• Alumni Spotlight – Bryant HoscH
• Online Programs Recognized in U.S. News & World Report
• MBAA Goes Fowl
• Student Appreciation
• Logistics & Supply Chain Management Receives Scholarship
• Veritiv Rep Speaks to Logistics Classes
• NRFSA Raises Money for A.S.H. Fund
• First Entrepreneur Night Held at City Campus
• BBRED Completes Candler County Target Industry and Occupational Analysis
• Statesboro Area SHRM and Georgia Southern SHRM Partner
• Annual Distinguished Forensic Accounting Lecturer
• Calling All College of Business Alumni – Support Phonathon

Re-Branding: The Case Of Southern Miss Athletics, Dennis Phillips, R. Doug Manning, Brian Crow, Dallas Branch, Ronald Dick

Association of Marketing Theory and Practice Proceedings 2016

In late July 2011, administrative trademark judges in the US Patent and Trademark Office ruled, in a 2-1 decision, that the University of Southern Mississippi would have to discontinue the use of its Golden Eagle logo because it was too similar in appearance to the University of Iowa Hawkeye (Hinton, 2011). Administrative trademark judge David Bucher wrote in his majority opinion that he backed Iowa's claim that there would be "the likelihood of confusion" in merchandise sales between the schools and the “the overall similarity in appearance of the marks on the goods, particularly in light of the use of …

Information’S Role In Supply Chain Integration Efforts Of The Indian Manufacturing Firm Under Environmental Uncertainty: The Supply Chain Flexibility Impact, Katrina Savitskie, Sandipan Sen, Sampath Ranganathan

Association of Marketing Theory and Practice Proceedings 2016

Managers recognize that supply chain management (SCM) practices can improve operational efficiency (Monczka and Morgan, 1998). Supply chain management initiatives, including better communication often result in more responsive organizations. Indian companies are trying to become more competitive following the liberalization of the Indian economy by employing new approaches like SCM to be more efficient and competitive (Saad and Patel, 2006). Therefore, our study examines the impact of environmental uncertainty on the firm’s information sharing abilities and the information quality available and its subsequent impact on supply chain integration, and ultimately, supply chain flexibility in India.

Given that the Indian small …

Naming-Rights Sponsorship Outcomes And The Role Of Fan Connections To College Campuses And Stadia, Terry Eddy, Brendan Dwyer, Lamar Reams

Association of Marketing Theory and Practice Proceedings 2016

Despite the immense focus on revenue generation in college sport, only a small number of NCAA Division I institutions have come to agreements with naming-rights sponsors for their football stadia (Popp, Eddy, & McEvoy, 2015). The key underlying issue is that many institutions are concerned about the effect a corporately-named football stadium will have on key stakeholders, and whether this commercialization will be seen as an attack on tradition (Bentubo, 2007). However, fans’ attitudes toward naming rights relative to their perceptions of tradition and their attachment to college football stadiums are two areas which have received some attention in the …

An Examination Of The Marketing Of A Floundering Sport: The Case Of Powerboat Racing, Sam Fullerton

Association of Marketing Theory and Practice Proceedings 2016

A sample of 308 attendees at an APBA sanctioned powerboat race in July of 2015 provided insight regarding a number of key considerations germane to the decision to attend the race. Race organizers were seeking ways to reinvigorate interest in what they see as a floundering – if not sinking – sport. A self-administered survey was distributed at the race with those completing it having a chance to win a souvenir shirt from the races. The results indicate that better marketing is needed. WOM represented the most common means by which attendees learned about the event; much of this was …

Online Universities: Who Is Creating Virtual Communities?, Lisa Witzig, Joe Spencer, Katlyn Myers

Association of Marketing Theory and Practice Proceedings 2016

The use of online social communities for online universities seems a topic where usage can be taken for granted. This paper provides a literature review that shows the importance of community for students and alumni, and builds the case that online universities need to use online communities to deepen relationship. The paper then identifies the top social media network sites that can be used to build online communities and analyzes the activities of the top 54 undergraduate and top 53 graduate online programs at these sites. Despite the need to engage through these social media sites, online universities in general …

An Examination Of The Marketing Of A Floundering Sport: The Case Of Powerboat Racing, Sam Fullerton

Association of Marketing Theory and Practice Proceedings 2016

A sample of 308 attendees at an APBA sanctioned powerboat race in July of 2015 provided insight regarding a number of key considerations germane to the decision to attend the race. Race organizers were seeking ways to reinvigorate interest in what they see as a floundering – if not sinking – sport. A self-administered survey was distributed at the race with those completing it having a chance to win a souvenir shirt from the races. The results indicate that better marketing is needed. WOM represented the most common means by which attendees learned about the event; much of this was …

Changing The World Of Higher Education: Creating A Student Capital Management System, Kathleen Houlihan

Association of Marketing Theory and Practice Proceedings 2016

Higher education is plagued with new concerns regarding government oversight and the college “rating system” that will hold schools accountable for student outcomes. This research supports the development of a student capital management system (SCM) that controls and protects student information while ensuring student outcomes data quality. Presented is an empirical model that connects colleges to the business world, while allowing higher education to access student data after they graduate. The first phase in developing a secure validated network of student data is the connection with the workforce and to the government in a system that offers granular access to …

Academic Integrity In Public And Private Universities: Exploring Faculty Perceptions, 2008-2014, Anne Heineman Batory, Stephen S. Batory

Association of Marketing Theory and Practice Proceedings 2016

Academic integrity issues among various constituencies challenge colleges and universities around the world. After a review of the relevant literature, the authors concluded that additional research was needed to understand and monitor academic integrity within institutions of higher education. This study explored faculty perceptions toward student academic integrity. The participants were faculty from public and private universities in selected business programs in the United States in 2008 and then again in 2014. Both similarities and differences in the two frames were examined. Essentially the study found a continuing faculty concern with student academic integrity. There appeared to be an increased …

The Impact Of Shadowing Within A University Sales Program, Linda G. Mullen, Lindsay R.L. Larson

Association of Marketing Theory and Practice Proceedings 2016

Oftentimes sales faculty seek to build real-world opportunities into their coursework that will allow students to observe first-hand the material presented in the classroom. While these kinds of experiential learning projects are assumed to be beneficial to sales classes, research on the actual benefits derived from these opportunities is limited. The current paper describes a 7-step shadowing opportunity for students within a University Sales program, and reports findings with quantitative and qualitative assessment data. Over five academic semesters between 2012 through 2015, 131 students within an advanced sales course at a Southeastern University were each asked to locate and shadow …

Neuroscience And Teaching And Learning In The Marketing Classroom: What Students Don’T Know About What Is Necessary To Succeed In The Higher Education Environment Or, In Other Words, Teaching And Learning: What Does The Brain Have To Do With Students’ Performance In The Classroom (Yes, Perhaps Surprisingly, Students Do Possess Brains, Even If They Generally Try To Minimize Their Use, At Least In The Context Of Formal Education)?, David J. Burns, Sandra L. Pierquet

Association of Marketing Theory and Practice Proceedings 2016

Advances in neuroscience have provided significant illumination to “accepted” marketing knowledge. Fortunately, neuroscience research has supported much of the accepted marketing knowledge. The support, however, is not total – recent neuroscience research has also raised serious questions and has overturned several aspects of previously accepted marketing thought, particularly regarding consumer decision making.

Neuroscience also provides insight into students’ academic activities. Indeed, neuroscience provides a significant amount of insight into what are the most successful activities for students to undertake. Although some of the research supports existing common student activities, the research also raises serious questions of appropriateness of other activities. …

Share Of Wallet In Loyalty Research: Issues And A Methodology To Address Them, Arthur W. Allaway, Kyoungmi Kim, David Berkowitz

Association of Marketing Theory and Practice Proceedings 2016

In a competitive market environment, share of wallet is a key measure for customer relationship management. Share of wallet analysis enables the firm to be more proactive in their ability to target customers to increase additional spending. Although share of wallet is important as a measure of customer loyalty, there is a dearth of research which focuses on share of wallet per se. In this paper, we briefly review the share of wallet literature in the context of its value to loyalty researchers. We illustrate some issues regarding share of wallet in identifying loyalty and then discuss the development of …

Do Houses Have Brands?, Melanie Eva Bruce

Association of Marketing Theory and Practice Proceedings 2016

Brands have been shown to create identity, and theories of branding are used to explain purchase decisions. The importance of consumers’ creation of identity through consumption has important implications for housing. While traditionally reflected as a rational economic decision, the real estate purchase decision has been shown to incorporate much more (Marsh & Gibb, 2011). Research, by Beer et al. (2007), showed that housing is increasingly being used both as a location for, and object of, higher level consumption.

Self-congruity theory proposes that consumers attempt to preserve or enhance their self-image by selecting brands with ‘images’ they believe are congruent …

Marketing Research For Mission-Based Thrift Suggests Relationship Marketing Strategy, Jon M. Martin

Association of Marketing Theory and Practice Proceedings 2016

In order to alleviate the risks associated with a lack of objective marketing research data and to apply marketing research in a unique niche, the author, in collaboration with a local mission-based thrift (“Thrift XYZ”), conducts marketing research regarding the motivations and preferences of shoppers and donators for one primary thrift location in North Carolina as a gratis community service. The findings are that XYZ’s shoppers and donators routinely and regularly shop and donate (respectively) with XYZ and that the nature of this target market is ideal for developing and applying a relationship marketing strategy with each/both groups.

The Invisible Hand And Utility Remain Relevant Influencing Marketing Theory Consumer Behavior, Michael Kleppinger

Association of Marketing Theory and Practice Proceedings 2016

The invisible hand continues to influence marketing theory consumer buyer behavior. Utility will continue to be an important element in marketing theory and particularly consumer buyer behavior. Interestingly, consumer behavior is no longer constrained by traditional human behavior. Free markets, unparalleled technological computing power, low costs of capital and access to interpret infinite data sets will continue to fuel consumer buyer behaviors. Global leader’s awareness of market evolution will continue to loosen the choke hold via taxation, subsidy, and oppression expanding reach of all goods and services within the global economy.

The Generations And Restaurant Types, Dave Mcmahon, Stephen Rapier, Michael Mccall, Carol L. Bruneau

Association of Marketing Theory and Practice Proceedings 2016

Previously, research has created several scales for measuring different facets of the dining experience and suggest the need to do more segmentation by age. This research does that by collecting panel data to determine if there are relationships between the generations (Silent, Boomers, Xers, Yers, and Nexters) and the four main types of restaurants (QSR, fast casual, casual, fine dining). This was also conducted in an online environment as most consumers are now researching before they buy using the internet. The results indicate that Casual restaurants are associated with Boomers and Nexters while Fast Casual restaurants are associated with Gen …

Job Sequencing In A Miniload System, Lennart Baardman, Kees Jan Roodbergen

14th IMHRC Proceedings (Karlsruhe, Germany – 2016)

More and more warehouses shift towards the use of automated systems. One such system is a miniload system. In this system, a crane retrieves bins from their storage locations and brings the bins to the picking station, where a worker takes the requested products from the retrieved bins. After a product has been picked, the bin is put back by the crane in its original location. A buffer is present at the picking station to absorb fluctuations in speed between the picker and the crane. The problem of scheduling jobs in this system has received little attention in the literature. …

Throughput Rate Of A Two-Worker Stochastic Bucket Brigade, Yossi Bukchin, Eran Hanany, Eugene Khmelnitsky

14th IMHRC Proceedings (Karlsruhe, Germany – 2016)

Work-sharing in production systems is a modern approach that improves throughput rate. Work is shifted between cross-trained workers in order to better balance the material now in the system. When a serial system is concerned, a common work-sharing approach is the Bucket-Brigade (BB), by which downstream workers sequentially take over items from adjacent upstream work- ers. When the workers are located from slowest-to-fastest and their speeds are deterministic, it is known that the line does not suffer from blockage or starvation, and achieves the maximal theoretical throughput rate (TR). Very little is known in the literature on stochastic self-balancing systems …

Transport Items And Physical Internet Handling Boxes: A Comparison Framework Across Supply Chains, Eric Ballot, Benoit Montreuil

14th IMHRC Proceedings (Karlsruhe, Germany – 2016)

Pallets, cardboard boxes, and plastic crates are widely used tools to operate supply chains. As such they have many impacts on handling effort, shipment protection, transport mean utilization as well as repositioning and recycling efforts and they represent billions of assets spread all over the world. The historical and local origins of the designs and the sharing among many stakeholders do not ensure at all any kind of global optimization. The purpose of this paper is to define and explain a research effort to better measure and evaluate the efficiencies and inefficiencies for supply chain stakeholders for themselves and globally. …

Continuous Approximation Of Multi Cycle Time For Multi Aisles Automated Storage And Retrieval Systems., Yassine Boudghene Stambouli, Latefa Ghomri

14th IMHRC Proceedings (Karlsruhe, Germany – 2016)

Knowing that, in an automated storage and retrieval system, the travel time of the storage/retrieval machine is an important parameter which affects the whole system performances, several works were dedicated to its evaluation and its modeling, in single, dual and multi command. These models were proposed for different configurations of AS/RS; such as unit load, multi-aisles and Mobile Racks. These models are based mainly on a discrete approach and the analytical expressions represent the system functioning exactly. In this paper we present a general approach for analytical modeling of multi command cycle time by giving particularly the modeling of the …

Performance Comparison Of Automated Warehouses Using Simulation, Nand Kishore Agrawal, Sunderesh S. Heragu, Chinnatat Methapatra

14th IMHRC Proceedings (Karlsruhe, Germany – 2016)

The purpose of this study is to compare the performance of two types of warehouses, both of which use autonomous vehicles (AVs). One warehouse uses movable racks (MR) for storing mini-loads, whereas the other uses fixed racks (FR). In general, warehouse automation not only increases the speed of the fulfillment process but also makes the picking process more accurate. We simulate three scenarios for the MR and FR systems using Simio. Four performance measures are considered for the comparison – the average order processing time (WR), the average utilization of AVs (U), the average order processing queue length (Nq) and …