Business Commons^™

Communicating Entrepreneurial Passion: Personal Passion Vs. Perceived Passion In Venture Pitches, Kristen Lucas, Sharon Kerrick, Jenna Haugen, Cole J. Crider

Faculty Scholarship

Research problem: Entrepreneurial passion has been shown to play an important role in venture success and therefore in investors’ funding decisions. However, it is unknown whether the passion entrepreneurs personally feel or experience can be accurately assessed by investors during a venture pitch. Research questions: (1) To what extent does entrepreneurs’ personal passion align with investors’ perceived passion? (2) To what cues do investors attend when assessing entrepreneurs’ passion? Literature review: Integrating theory and research in entrepreneurship communication and entrepreneurial passion within the context of venture pitching, we explain that during venture pitches, investors make judgments about entrepreneurs’ passion that …