Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (13)
- Social and Behavioral Sciences (5)
- Organizational Behavior and Theory (4)
- Advertising and Promotion Management (3)
- Business and Corporate Communications (3)
-
- Communication (3)
- Social Media (3)
- Business Law, Public Responsibility, and Ethics (2)
- Law (2)
- Sports Management (2)
- Arts and Humanities (1)
- Asian Studies (1)
- Business Organizations Law (1)
- Commercial Law (1)
- Communication Technology and New Media (1)
- Communications Law (1)
- Computer Law (1)
- Constitutional Law (1)
- Film and Media Studies (1)
- Human Resources Management (1)
- Industrial and Organizational Psychology (1)
- International Business (1)
- International and Area Studies (1)
- Internet Law (1)
- Labor Relations (1)
- Labor and Employment Law (1)
- Leadership Studies (1)
- Legal Ethics and Professional Responsibility (1)
- Library and Information Science (1)
- Institution
-
- Georgia Southern University (8)
- Western Kentucky University (2)
- Antioch University (1)
- De La Salle University (1)
- East Tennessee State University (1)
-
- Johnson & Wales University (1)
- Liberty University (1)
- Molloy University (1)
- Rollins College (1)
- Salve Regina University (1)
- Singapore Management University (1)
- Technological University Dublin (1)
- University of Connecticut (1)
- University of Kentucky (1)
- University of Massachusetts Boston (1)
- University of Nebraska - Lincoln (1)
- Publication
-
- Association of Marketing Theory and Practice Proceedings 2014 (8)
- Antioch University Full-Text Dissertations & Theses (1)
- Center for Business Research and Development (1)
- College of Journalism and Mass Communications: Faculty Publications (1)
- Conference papers (1)
-
- ETSU Faculty Works (1)
- Faculty Publications (1)
- Faculty Works: Business (1973-2022) (1)
- Faculty and Staff - Articles & Papers (1)
- Honors Scholar Theses (1)
- Information Science Faculty Publications (1)
- MBA Student Scholarship (1)
- Mahurin Honors College Capstone Experience/Thesis Projects (1)
- Management Science and Information Systems Faculty Publication Series (1)
- Research Collection Lee Kong Chian School Of Business (1)
- Sabbatical Reports (1)
- Senior Honors Theses (1)
Articles 1 - 24 of 24
Full-Text Articles in Business
Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff
Viral Hollywood: How Social Media & Other Emerging Technologies Have Molded The Modern Moviegoing Landscape, Benjamin P. Conniff
Mahurin Honors College Capstone Experience/Thesis Projects
There’s no denying that the rise of the internet has brought about change in the Hollywood landscape. Fans now use social media, like Facebook and Twitter, to share word-of-mouth about movies both good and bad. In a sense, anyone can use these new “spreadable media” to be a critic. I myself took it one step further and started my own film review blog. I was even published in the College Heights Herald student newspaper for over a year! In gauging my audience’s tastes in social media usage and in film, I have uncovered the fact that the hot-button marketing issues …
Web 2.0 Use And Knowledge Transfer: How Social Media Technologies Can Lead To Organizational Innovation, Namjoo Choi, Kuang-Yuan Huang, Aaron Palmer, Lenore Horowitz
Web 2.0 Use And Knowledge Transfer: How Social Media Technologies Can Lead To Organizational Innovation, Namjoo Choi, Kuang-Yuan Huang, Aaron Palmer, Lenore Horowitz
Information Science Faculty Publications
The concept of Web 2.0 has gained widespread prominence in recent years. The use of Web 2.0 applications on an individual level is currently extensive, and such applications have begun to be implemented by organizations in hopes of boosting collaboration and driving innovation. Despite this growing trend, only a small number of theoretical perspectives are available in the literature that discuss how such applications could be utilized to assist in innovation. In this paper, we propose a theoretical model explicating this phenomenon. We argue that organizational Web 2.0 use fosters the emergence and enhancement of informal networks, weak ties, boundary …
An Empirical Study On Use Of Social Media In The Hotel Industry In China: A Study Of Customers’ Preferences And Attitudes, Ruolin Wang, Tianyue Chen
An Empirical Study On Use Of Social Media In The Hotel Industry In China: A Study Of Customers’ Preferences And Attitudes, Ruolin Wang, Tianyue Chen
MBA Student Scholarship
With the development of the technology, business corporations start to use social media to promote their businesses. This study focuses on the preferences and attitudes of travelers’ in China with the relationship between usage of social media (based on WeChat and Sina Weibo) with the option of hotel choice in the hospitality industry. There are two instruments used in this study: (1) sending out online surveys and (2) scheduled interviews with people who are working in the hotel industry. From our survey data (N=245) were participants who completed questionnaires located all over China. However, the results of the study indicate …
Systematic Ict Surveillance By Employers: Are Your Personal Activities Private?, Arlene J. Nicholas
Systematic Ict Surveillance By Employers: Are Your Personal Activities Private?, Arlene J. Nicholas
Faculty and Staff - Articles & Papers
This paper reviews the various methods of information and communications technology (ICT) that is used by employers to peer into the work lives and, in some cases, private lives of employees. Some of the most common methods – such as computer and Internet monitoring, video surveillance, and global positioning systems (GPS) – have resulted in employee disciplines that have been challenged in courts. This paper provides background information on United States (U.S.) laws and court cases which, in this age of easily accessible information, mostly support the employer. Assessments regarding regulations and policies, which will need to be continually updated …
Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim
Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim
Research Collection Lee Kong Chian School Of Business
This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. The findings of this study indicate that the local health NGO’s communication strategy is changing in response to the increased effectiveness and impact of social media. With the use of social media like Twitter, the KLPG can construct an issue-based advocacy group quickly and effectively. Consequently, more legitimacy and representativeness through collected support from general publics has further empowered the KLPG. Yet, the sustainability component in the relationships built through social media …
A Healthy Digital Image: Exploring Its Impact On B2b Sales Lead Generation In A Professional Social Network, Jaclyn G. Getonga Ms.
A Healthy Digital Image: Exploring Its Impact On B2b Sales Lead Generation In A Professional Social Network, Jaclyn G. Getonga Ms.
Honors Scholar Theses
This project looks at the social media-selling environment and how a “healthy” digital image can assist a firm in identifying itself to create value for new customers. This project will explore whether the B2B sales lead generation process can be conducted as part of a social media strategy and how a digital image affects its performance. The sales landscape has changed: buyers have more power, relationships are based on two-way communication, and customer-centric technologies have enabled users to create, share, and converse about content over the Internet. A “healthy” digital image is based on the attributes of a LinkedIn company …
Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth Demeo
Making The Magic: How Public Relations Is Handled At The Disney Parks, Elizabeth Demeo
Senior Honors Theses
The Walt Disney Company has always been an organization that has prided itself on its corporate image. One of their biggest successes has been their 11 theme parks across the globe. Ever since its creation in 1955, Disneyland has been known as "the happiest place on earth." However, many wonder how this reputation came to be and how it is being maintained today. To find this answer, one must look to the creative minds behind Disney's public relations. By examining the Disney parks and their public relations history, tactics, crisis management and current and future campaigns, companies can find out …
Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Management Science and Information Systems Faculty Publication Series
Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory …
[Sabbatical Report], Joanna Phillips
[Sabbatical Report], Joanna Phillips
Sabbatical Reports
Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.
Boon Or Bane: Business And The Anti-Cybercrime Law, Atty. James Keith C. Heffron
Boon Or Bane: Business And The Anti-Cybercrime Law, Atty. James Keith C. Heffron
Center for Business Research and Development
“The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had.” – Eric Schmidt, Executive Chairman, Google.
Enter Conference 2014 Closing Address, Patrick Horan
Enter Conference 2014 Closing Address, Patrick Horan
Conference papers
No abstract provided.
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
ETSU Faculty Works
The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …
Teaching International Business Via Social Media Projects, Ilan Alon, Ruwanthi Herath
Teaching International Business Via Social Media Projects, Ilan Alon, Ruwanthi Herath
Faculty Publications
The purpose of this study is to evaluate the outcomes of an experiential learning technique coupled with social media in an international marketing course. It was conducted among 155 students placed in groups that were assigned to develop a YouTube video for use as a country branding marketing tool. Measured evaluations of the students’ perceptions of the experience reveal that it was both beneficial and positive, and it helped to promote an understanding of the importance of team work and the uses of technology. Factor analysis grouped the perceptions and attitudes regarding the exercise into four categories.The differences in perception …
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
This study used a case study approach to develop an understanding of how social media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following six themes emerged: connecting with target audiences; varied approaches in coordination of postings; athletic communications as content gatekeepers; desire to incorporate sponsors and generate revenue; focusing on building fan loyalty through engagement; and challenges of negativity and metrics. The social media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments …
Effective Networked Nonprofit Organizations: Defining The Behavior And Creating An Instrument For Measurement, Andrea Leigh Hernandez
Effective Networked Nonprofit Organizations: Defining The Behavior And Creating An Instrument For Measurement, Andrea Leigh Hernandez
Antioch University Full-Text Dissertations & Theses
This correlational research design, which included a convenience sample of 157 nonprofit staff and board member responses to a Likert-type survey, was used to conduct a principle components analysis (PCA) to develop subscales related to networked nonprofits. As defined in the study, a networked nonprofit has a set of intentionally built trusting relationships and has systems and strategies that engage various stakeholders in meaningful conversations. They achieve their missions by developing strong partnerships where they invest in the goals of other organizations to mobilize resources for a common shared mission and values. While there were correlations between the level respondents …
Courses For Horses, The In-Side Track, Part Ii, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma
Courses For Horses, The In-Side Track, Part Ii, Diane Vitale Mba, Pauline Sutcliffe Msw, Ma
Faculty Works: Business (1973-2022)
At the 2013 NBEA conference we introduced and presented our paper “Courses for Horses, Making Change Stick in the Workplace” and we laid out the framework for our systemic cybernetically informed process model to enable organizations to achieve second order change (Alanson, 1971) or “change that sticks”. We also addressed issues of language (Koestler, 1979) and currency (Llopis, 2012).
The Impact Of Social Media On The Advertising Competitiveness Of Small Businesses, Cale Robert Hall
The Impact Of Social Media On The Advertising Competitiveness Of Small Businesses, Cale Robert Hall
Association of Marketing Theory and Practice Proceedings 2014
Every business, from the largest enterprise to the smallest start-up, faces the continual challenge of staying in touch with their customers and continually earning their trust and business. Social media is the catalyst that is continually changing customer relationships and making them more interactive, open and collaborative. Today’s customers have more choices than ever before in terms of how they choose to learn about new products, services, and gain insights into areas of interest. For marketers to be successful, they need to realize that their customers; preferences are changing quickly, and that agility over formal, often static processes from a …
Consumer Empowerment: The Framework, Sanam Akhavannasab, Danilo C. Dantas, Sylvain Senecal
Consumer Empowerment: The Framework, Sanam Akhavannasab, Danilo C. Dantas, Sylvain Senecal
Association of Marketing Theory and Practice Proceedings 2014
There is mounting evidence that consumers possess more power now than they ever have before. Stories such as “United Breaks Guitars” (Tripp and Grégoire 2011) are regularly reported in the press as illustrative examples of this phenomenon. In our era of user-generated content, consumer power is an important issue for any business. For instance, an increasing number of companies are using social media monitoring tools to keep track of online conversations. However, the marketing literature on consumer empowerment is limited (Hunter and Garnefeld 2008; Kucuk 2009; Pranić and Roehl 2012). Generally adopting a conceptual approach (e.g., Kucuk, 2009); consumer empowerment …
Intensity Of Linkedin Usage By “Truly Small” Firms To Promote Business-To-Professional Interactions, Lisa Witzig, Joe Spencer, Nikole Maki
Intensity Of Linkedin Usage By “Truly Small” Firms To Promote Business-To-Professional Interactions, Lisa Witzig, Joe Spencer, Nikole Maki
Association of Marketing Theory and Practice Proceedings 2014
LinkedIn is the largest business-oriented collaborative tool enabling Professional-to-Professional (P2P) and Business-to-Professional (B2P) connections. Regardless of organizational type, there are distinct advantages for firms to utilize LinkedIn. This research builds on previous work examining the intensity of LinkedIn usage by organizational type -- Fortune 200, INC 200, Fortune 200 Non-profits – by focusing on truly small businesses and small non-profits with revenues between $500K to $2M revenue. The study of approximately 1000 organizations finds that truly small non-profits and small businesses utilize the B2P features of LinkedIn significantly less than all three types of larger organizations. This paper applies a …
Social Media In The Financial Services Industry, Nathaniel Gibbs, Perry Haan
Social Media In The Financial Services Industry, Nathaniel Gibbs, Perry Haan
Association of Marketing Theory and Practice Proceedings 2014
Innovative strategies set a company apart from its competitors. Lindsay and Hopkins (2010) said strategy is making the most of a current situation and devising a plan for the future. Likewise, if banks and other financial organizations want to enhance their brands, reduce costs, increase customer satisfaction, boost innovation, increase revenue, and maintain their competitive positions, they need to embrace social media. Social networks are used by marketers to connect and communicate with customers (Mangold & Faulds, 2009). Organizations must be receptive and flexible to remain relevant in the business environment (Bouckenooghe, Devos, & Van den Broeck, 2009). The environment …
Information Disclosure On A Chinese Social Media Platform, Lixuan Zhang, Clinton Amos, Iryna Pentina, Bj Blackwood
Information Disclosure On A Chinese Social Media Platform, Lixuan Zhang, Clinton Amos, Iryna Pentina, Bj Blackwood
Association of Marketing Theory and Practice Proceedings 2014
The nature of social media encourages people to contribute voluntarily to public web and inevitably, leaving a persistent and cumulative repository of personal information. Aware of the privacy risks, about one third of the Internet users in the United States have expressed concerns of their personal privacy. However, users are often cavalier in the protection of their own data profile. There is often a discrepancy between users’ intentions to protect privacy and their actual heavier. This behavior is often terms as “privacy paradox”. The privacy paradox might arise because users balance between risks and benefits of disclosing information on social …
Are Qr Codes Here To Stay Or Are They A Thing Of The Past?, Monica B. Fine
Are Qr Codes Here To Stay Or Are They A Thing Of The Past?, Monica B. Fine
Association of Marketing Theory and Practice Proceedings 2014
Quick response (QR) codes, a type of two-dimensional barcode, are a marketing tool used all around the world. Particularly, in Japan and China QR codes have been gaining popularity. Early adopters with higher education and recent promotional marketing campaigns are utilizing this mobile, information-sharing tool. QR codes are now widely used as a marketing tool by many companies. This research investigates consumers’ perception of QR codes. An increasing amount of firms and sales representatives are using QR codes as a channel to market their products/services to their customers’ mobile devices. The following questions will be the focus of this study: …
Online Service Benefits’ Impact On Relationship Strength, Quality, & Continuation Intention, Kendra Fowler, Eileen Bridges
Online Service Benefits’ Impact On Relationship Strength, Quality, & Continuation Intention, Kendra Fowler, Eileen Bridges
Association of Marketing Theory and Practice Proceedings 2014
Many service providers now use social media, both as a way to interact efficiently with their customers, and as a means of gathering customer data needed to better manage customer relationships. Thus, social media can both provide service and assist in developing better future service. In the present research, we examine in detail whether and how social media perform the first of these tasks by examining its use as a tool for online service benefit provision. Then, we consider how benefits customers receive from maintaining relationships with service providers via social media impact outcomes, including reported relationship strength, customer loyalty, …
An Exploratory Research On The Use Of Social Media, Raven Clark, Melek Meral Anitsal, Ismet Anitsal
An Exploratory Research On The Use Of Social Media, Raven Clark, Melek Meral Anitsal, Ismet Anitsal
Association of Marketing Theory and Practice Proceedings 2014
Peering years into the future may seem bit hubris, but in today’s uncertain society there seems to always be room for change. Ignoring short and long-term trends of social media could be damaging to a company whose main source of reaching their target market is through social media. Consumers are using social media as part of their daily routine, so why shouldn’t companies try and reach their customers through this platform? Can companies actually keep up with the changing trends demanded by the consumers? How do consumers feel about their social media being used as an advertising strategy for companies? …