Business Commons^™

Introducing Target Into Singapore, Yealim Ko

Senior Honors Theses

The global business trends point to international expansions with corporations increasingly turning to emerging markets for new opportunities to grow and create new sources of revenues. While the BRIC countries including Brazil, Russia, India, and China remain at the center of attention from global industries, the surrounding countries in Asia including Japan, South Korea, Malaysia, and Singapore emerge as potential markets because although smaller in size, the surrounding countries with fast growing economy and consumer demand for foreign goods suggest large profit potentials. Considering the increasing trend of going abroad in the retail industry (S&P, 2013), the paper is an …

December 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

The Good Ol’ Boy Decline: 8 Tips to Help Women

Take Over the C-Suite Vickie Milazzo argues that

every coporation can benefit from a touch of estrogen

and the feminine qualities associated with it. The

almost constant changes to the way we communicate,

interact, innovate, and do business are setting up an

opportunity-filled future for women. . . . . . . . . . . . . . . 9

Knowledge ISN’T Power: How to Stop Gathering

Info, Weighing the Evidence, Chasing New Ideas….

and Just Execute Already! Moran and Lennington’s

new book, “The 12 Week …

How The Internet Has Revolutionized Video Marketing, Dylan D. Sheldon

Senior Honors Theses

From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet informative, format. In the past few decades, the surge of the Internet has chan From the creation of film to the streaming of digital media, moving pictures have always been a premier medium of marketing. Today, the use of video in marketing offers an experience unlike any other for consumers by engaging them in an entertaining, yet …

How Do Firms Become Different? A Dynamic Model, Matthew Selove

Business Faculty Articles and Research

This paper presents a dynamic investment game in which firms that are initially identical develop assets that are specialized to different market segments. The model assumes that there are increasing returns to investment in a segment, for example, as a result of word-of-mouth or learning curve effects. I derive three key results: (1) Under certain conditions there is a unique equilibrium in which firms that are only slightly different focus all of their investment in different segments, causing small random differences to expand into large permanent differences. (2) If, on the other hand, sufficiently large random shocks are possible, firms …

October 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

How to Address Rampant Employee

Disengagement? Recognized Human Equity

Gallup poll shows that most American workers

either hate their job or don't care one way

or the other about them. Trevor Wilson says

it's time to focus on individual's strengths

in the on-going search for the best talent. . . . . . . . . . . . . . . . . . . 6

Your Customers Are Smarter Than You and

Three Other Awkward …

September 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Are You Creating a Culture of Exile? Five

Warning Signs Your Employees May Lack a Vital

Sense of Belonging Christine Comaford explains

why belonging is such a powerful human drive and

offers tips on what you can do to foster it. . . . . . . . . . 6

How to Handle Embezzlement in the Family

Business Embezzlement in a family business is

not as uncommon as many of us would like to think.

Many factors lead to embezzlement, including

chronic financial strain, a general sense of family

entitlement, lack of internal company controls, and …

August 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

The Summertime Tune-up As the days grow

longer and warmer, small business owners might

want to be careful about taking it too easy during the

summer months. Bill McBean says that now is the

time to work smarter, not harder, and gives tips on

why you should do a summertime check-up on your

business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

‘Jetson’-Age Tools Click With Big-Event Planners

Ann Windham shares …

Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel

Faculty and Research Publications

AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.

Does Social Media Affect Consumer Decision-Making?, Patarawadee Sema

MBA Student Scholarship

Does social media affect consumer decision-making? Social media becomes an important communication tool that people use to connect to other people or organization. People use social media to share their experiences, reviews, information, advice, warnings, tips and/or any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may influence consumer’s decision-making. Most of studies showed that people use information on social media as the guideline for their future purchase or planning their future trip. Also, social media is used as an advertising for the marketer. Marketers take this advantage and create …

July 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Who Gets Dad’s Office? 5 Tips for Family

Business Succession Planning When it comes

to business succession planning, one thing is

certain: Most family business leaders don’t do

it, they don’t do it well, or they wait to do it until

it’s too late. As you plan your company’s future

leadership, keep the points in mind as outlined

by Lois Lang. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Lost Sales Leads: 4 Common …

June 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

5 Habits of Successful Social Media Managers

In 2013, 62% of companies will increase

investment in social media and 38% will increase

investment in social management systems. Consider

five habits of successful social media managers and

adopt them as your own. . . . . . . . . . . . . . . . . . . . . . . 9

Three Keys to Successful Crisis Management

Why do some organizations come out of crisis

with enhanced reputations while others may not

even survive as a business? Lucien Canton outlines

three keys to successful …

May 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

How to Spot Business Opportunity in

Tomorrow’s Economy To succeed, company

leaders must not only be able to innovate, they

must recognize opportunity and ensure they’re

posed to seize it. G. Michael Maddock gives

tips for getting there. . . . . . . . . . . . . . . . . . . . . . . . . . 9

Get More Done in 12 Weeks Than Most Do in

12 Months Brian Moran outlines the path to

accomplish the things you desire in life. The

barrier standing between you and the life …

Achieving Change In Students' Attitudes Toward Group Projects By Teaching Group Skills, Lawrence Hamer, Robert O'Keefe

Publications – Dreihaus College of Business

Despite the many positive benefits which can be derived from group assignments, faculty members frequently report that students generally dislike being assigned to a group project. This paper reports a quasi-experiment which presented students with information about the relevance and importance of group skills during the time in which they were working on an assigned group project, and then measured the students' attitudes toward group projects. The reported study demonstrates that instructors can alter students' perceptions of group work by incorporating instruction about group skills into group assignments.

Coke’S Secret Ingredient: The Power Of Storytelling, Singapore Management University

Perspectives@SMU

Coca-Cola was a product developed during the manufacturing era of the second industrial revolution. In its 120-year history, the world has changed. How does Coca-Cola compete and stay relevant in the 21st century with technology brands like Google and Facebook dominating people’s attention? According to Leonardo O’Grady, Director ASEAN Integrated Marketing & Communications, Coca-Cola Asia Pacific, the key to success is engaging the market with great story-telling.

Implementation Of Slowly Changing Dimension To Data Warehouse To Manage Marketing Campaigns In Banks, Lihui Wang, Junyu Choy, Michelle L. F. Cheong

Research Collection School Of Computing and Information Systems

Management of updating and recording campaign leads in data warehouse of any banking environment is complex especially with multiple campaigns are active simultaneously. As a way to avoid overly contacting customers for sales-based marketing contacts, the concept of Recency Frame is introduced to “lock” the customers who are targeted in Sales-based campaign for a specified time period. During this Recency Frame, the customer cannot be targeted by other Sales-based campaign under the same channel. This approach increased the difficulties of managing the customers’ data with proper data updating and storing and procedures have to be placed and made sufficiently robust …

In Search Of Safe Harbor: Suggestions For The New Rule 506(C), Usha Rodrigues

Scholarly Works

I devote most of this essay to exploring how, exactly, the Securities and Exchange Commission (“SEC”) should go about providing guidelines to implement the statutory requirement that issuers have a reasonable belief that a purchaser is accredited. The SEC has proposed rules, but these rules merely restate what Congress has already required, thus sidestepping Congress’s direction that the agency itself articulate some verification methods. Taking the SEC’s decidedly amorphous proposal to task, I recommend that the SEC offer two nonexclusive safe harbors for issuers to guide them in determining whether a natural person is an accredited investor. The paragraphs below …

Factors Of High-End Retail Marketing: A Study Of Growth Opportunities For Clothing Retailers In The American Women’S Apparel Industry, Jeremy Trungdzu Bui

Honors Scholar Theses

The purpose of this study is to assess current market conditions and to research growth opportunities for high-end American apparel retailers, with a focus women’s apparel, in the face of challenging economic conditions. Marketing factors will be discussed and will include manufacturing opportunities, brand development, and online retailing practices. The objective is to examine, understand, and intersect marketing strategies with new growth opportunities so that American apparel retailers can appeal to women consumers. Furthermore, recommendations for future growth will be offered as a result of the analysis of several high-end apparel retailers.

Is Advertising To Teenagers Ethical? Media’S Influence On Body Image And Behavior, Stephanie Lemire

Honors Projects in Marketing

An examination of the ethics involved in advertising to adolescents. Specifically, a content analysis and survey research was conducted dealing with how television commercials and magazine advertisements targeted towards males ultimately affect female body image and behavior. The content analysis consisted of Axe Body Spray advertisements, as well as Sports Illustrated: Swimsuit Edition. Findings of survey research include increased body monitoring as a result of exposure to advertisements. Implications and future opportunities are discussed.

The Numbers Behind Celebrating More Birthdays: An Analysis Of The American Cancer Society’S Relay For Life, Eva Mahan

Honors Projects in Management

Despite all of the medical technological advances society has experienced, and is still experiencing, there has not been an ultimate cure for cancer found. Non-profit organizations like the American Cancer Society have been working for 100 years to raise funding and awareness for this issue and although great progress has been made since their founding in 1913, there is still more work that needs to be done to make cancer a disease of the past. This study first focuses on the structure of non-profit organizations, their role in society, and the techniques and procedures they follow when looking for donors. …

The Impact Of New Product Announcements On Quick Service Restaurant Companies’ Stock Returns, Tim Drechsler-Martell

Honors Projects in Finance

This study seeks to answer two main questions: 1) Do product announcements impact quick service restaurant stock returns? 2) Do economic conditions impact the degree which product announcements impact quick service restaurant stock returns? 159 total product announcements were collected for 6 quick service companies: McDonald’s Corp., YUM! Brands Inc., The Wendy’s Co., AFC Enterprises Inc., Jack in the Box Inc., and Sonic Corp. 84 of these announcements were from 2005-2007 (Labeled “Pre-Recession”), and 75 were from 2009-2011 (Labeled “Post-Recession”). Using historical stock price data, an analysis of the overall trends of the mean-adjusted excess returns was conducted to determine …

Creative Collaboration: Maximizing Resources For Multi-Collection Exhibits, Jillian M. Slater, Nichole M. Rustad

Marian Library Faculty Presentations

This presentation illustrates the collaborative, multi-format approach used in preparing an exhibit of archival materials on the 1913 Dayton flood at the University of Dayton Libraries. Originally formed due to the absence of a University Archivist, the small planning committee was able to combine areas of expertise including archives, history, graphic design, video/audio production, marketing, and digitization. The collaborative process facilitated a creative approach resulting in a unique, interactive exhibit utilizing audio, video, original materials, reproductions, a permanent digital component, and a discussion panel event. The presenters will also discuss how the planning committee maximized available resources (without a budget) …

April 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Prepare for the Inevitable: The Four Cornerstones

of Career Insurance Dr. Marty Martin outlines the

four cornerstones of Career Insurance; the organizing

framework for putting together your own personal

Career Insurance plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Is Google+ Better for Business Than Facebook

or Twitter? Facebook continues to go through selfimposed

changes that are seeing mixed responses from

longtime users and now Google+ may be the new kid

when …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Amateurism In An Age Of Professionalism: An Empirical Examination Of An Irish Sporting Culture: The Gaa, Ian Keller, Angela Wright

Dept. of Organisation & Professional Development Publications

The Gaelic Athletic Association (GAA) has been synonymous with the sporting tradition of Ireland since 1884, and the links it has developed with the parishes and communities of Ireland have been based on the organization’s ethos of volunteerism and amateurism in Gaelic games. Modern Ireland has brought with it many challenges for the GAA, especially in relation to internal and external issues. The dynamic of sport in Ireland has changed with the introduction of professionalism in soccer and rugby, and this has caused the validity of the amateur status of the Gaelic Athletic Association to be questioned. The development of …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

March 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

Would George and Honest Abe Make It in

Today’s Business World? Joseph Callaway believes

the answer is yes. He states that if they showed up in

2013 and truly lived up to their reputations, they

would find themselves in huge demand. . . . . . . . . . . . 7

Make Your Sales Team an Elite Sales Force

Creating an elite group of salespeople involves

much more than placing a help wanted ad on a job

board. It requires a specific hiring process that

attracts only the best of the best. . . . …

February 2013, Inland Empire Business Journal

Inland Empire Business Journal

News and Features

How to Reject Bad Ideas….Without People

Rejecting You! Curt Wang tells us the key to

your success is to learn to reject or redirect bad

ideas in a thoughtful, positive and more collaborative

way. He gives us six tips to consider. . . . . . . . . . . . . . 9

Traditional Job Descriptions Don’t Attract Top

Talent A recent research study identified the 10

biggest mistakes companies make when hiring. The

study included over 130 companies ranging in size

from Fortune 500 to mid-size privately held

organizations. . . . . . …

Why The Dog Ate My Newspaper!, Singapore Management University

Perspectives@SMU

Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper.

East Bay Coalition For The Homeless Project: Final Report, Fall 2012 Marketing Research Class, Roger Williams University, Spring 2013 Special Topics Marketing Class, Roger Williams University, Spring 2013 Web Development Center Class, Roger Williams University

Business

The report suggests strategies that can be incorporated into the current work flow and builds upon the current work of the EBCH. The report also presents ways in which to create a more efficient platform for completing marketing tasks, creating opportunities for awareness and knowledge of the EBCH, and increasing consideration of the EBCH as a potential donation focus.

East Bay Coalition For The Homeless: Branding Study And Marketing Strategy, Michele Abramowitz, Leah Barwise, Marissa Berardi, Alyssa Brangi, Megan Breault, Matthew Connolly, Daniel Czasonis, Lauren Dranoff, Hillary Dutton, Victoria Fernandez, Ross Fitzgerald, Matthew Grossbard, Holly Hancock, Anker Johansen, Karlene Kiskinis, Erynne Landry, Amanda Lingg, Christopher O'Keefe, Shane Parcel, Lisa Reddy, Matthew Silva, Anthony Summa, Kathleen Micken, Kelsey Alexander, Morgan Barresse, Jacqueline Bole, Cindy Brenner, Phuong Ha Bui, Samantha Cloutier, Christine Couto, Kaitlyn Lauer, Christina Micela, David Milano, Kyle Palmer, Rebecca Quigley, Alexa Roberto, Gabriela Sanchez-Vega, Margaret Sullivan, Laura Walter, Courtney Way, Alan Williams, Cody Young, Alan Cutting, Arnold Robinson

Business

There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to “position the EBCH away from others in the category” and to “position the EBCH as unique.” These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own “position” in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons.