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Full-Text Articles in Business
The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo N. Kondo, Jiro Hirata, Shahriar Akter
The Impact Of Mobile Amusement Information On Use Behavior, Satisfaction, And Loyalty, Fumiyo N. Kondo, Jiro Hirata, Shahriar Akter
Faculty of Commerce - Papers (Archive)
The relationship between satisfaction and loyalty has been well explored in services marketing or customer relationship management. In this study, the authors studied the relationship of 7 types of service variables under “amusement” factor. Amusement is one of the three factors extracted from 21 mobile information services. Among many different frameworks of satisfaction-loyalty, we used the framework of “past use behavior” on “satisfaction”, and then of “satisfaction” on “continued use intention” (or loyalty), resulting in a strong support of the existing model with positive significant influence on the both paths. Further, our research reveals that, on the both paths, there …
A Continuance Model For A Mobile/Web Based Self-Management System For Adolescent Diabetics: The Role Of Loyalty Incentive, John Laugesen, Khaled Hassanein
A Continuance Model For A Mobile/Web Based Self-Management System For Adolescent Diabetics: The Role Of Loyalty Incentive, John Laugesen, Khaled Hassanein
Publications and Scholarship
It is estimated that 200 children per day worldwide develop Juvenile Diabetes (JD). There is no cure for JD, therefore treatment protocols focus on controlling the disease. Several information systems (IS) have been developed to help patients manage their chronic diseases, but often these systems suffer from reduced use over time or complete abandonment. Limited research has been conducted that examines continued usage in this domain. Through this study, our purpose is to build and evaluate a mobile/web based JD monitoring system combined with a rewards program designed to increase continued system use. We propose a comprehensive continuance intention model …
Tthe Effect Of Acculturation On Franchise Relationships, Sally Baalbaki
Tthe Effect Of Acculturation On Franchise Relationships, Sally Baalbaki
Association of Marketing Theory and Practice Proceedings 2010
Buyer-seller relationships and franchisee-franchisor relationships, have been studied excessively in the past. One of the causes of the growing importance of research on franchising has been the increased reliance on the service sector in many developed countries. However, the role of the franchisee has not been adequately studied in the literature outside of the buyer-seller relational framework, and especially not in conjunction with the concept of acculturation. Interpersonal relationships are critical in a service industry, offering an important reason to undergo a study of culture and acculturation within this industry, specifically from the franchisee perspective. The purpose of this research …