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Wikis, Ke Zhang, Stacey Deloose
Wikis, Ke Zhang, Stacey Deloose
Administrative and Organizational Studies
As a widely applied Web2.0 technology, wikis are open, dynamic websites with collaboratively constructed knowledge, information, and resources, which are freely available to any Internet user. This book chapter serves as an overview to wikis, discussing thei benefits and practical educational applications towards K-12, higher education, corporations, government, and non-profits, providing examples and references to further materials.
The Rise Of Viral Marketing Through The New Media Of Social Media, Rebecca J. Larson
The Rise Of Viral Marketing Through The New Media Of Social Media, Rebecca J. Larson
Faculty Publications and Presentations
This paper fully addresses the rationale of the need for corporate presence in social media, the value that can be derived from a well-developed viral marketing campaign, strategies for entry into this developing new media segment, and an analysis of why entry into social media is crucial for corporate success and brand management. There are marked advantages to the embracing of new formats for consumer interaction: “brands increase consumer loyalty by involving their customers in their decision-making processes, and the research provides substantial profiling intelligence as a basis for sales and marketing decisions” (Online communities, 2009, p. 13). Social media …