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Articles 1 - 6 of 6
Full-Text Articles in Business
What Color Is Your Paratext?, Geoffrey Bilder, Andrée J. Rathemacher
What Color Is Your Paratext?, Geoffrey Bilder, Andrée J. Rathemacher
Technical Services Department Faculty Publications
In the final vision session of the 2009 NASIG Annual Conference, Geoffrey Bilder from CrossRef discussed the problem of how to identify trustworthy scholarly information on the Internet. This problem is exacerbated by readers’ growing distrust of intermediaries such as publishers and librarians, by the fact that the Internet lacks the traditions that have developed in scholarly communication to ensure trust, and by the sheer amount of information now readily available. Paratext is understood as anything outside of a text that sets expectations about that text. In the past, paratext, for example a publisher logo, provided important clues as to …
E-Learning And Dit’S Strategic Plan, Eileen O' Donnell
E-Learning And Dit’S Strategic Plan, Eileen O' Donnell
Other resources
This presentation explores the question can e-learning be used to enhance the student experience and further prepare students to work in industry?
Engaging Students In An Accounting Class, Karen Martinis, James A. Bailey
Engaging Students In An Accounting Class, Karen Martinis, James A. Bailey
All Faculty Scholarship for the College of Business
Many different styles exist for teaching accounting. Throughout the years, the authors applied different teaching methodologies in their accounting courses. They found that engaging students in the classroom setting helps the students to stay on task and makes the classroom experience more meaningful. This paper describes processes the authors used to enable students to actively participate in the learning process during class time.
A Phone Of One's Own: Texting At The Bryant University Reference Desk, Laura Kohl, Maura Keating
A Phone Of One's Own: Texting At The Bryant University Reference Desk, Laura Kohl, Maura Keating
Library Staff Publications, Presentations & Journal Articles
Librarians take great pride in their continuous efforts to be accessible to their patrons. By summarizing the “Text a Librarian” program at the Douglas and Judith Krupp Library at Bryant University, this article highlights the many ways reference librarians and their services have evolved. This article takes you on a journey through their “eureka moment” to the phone plan and purchase, implemented guidelines and policies and ultimately, their “texting success”.
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Management, Marketing and Operations - Daytona Beach
There is evidence in the literature that organizations struggle to formulate and implement their corporate branding strategies. This paper aims to provide an overview of the corporate brand building process in higher education. Design/methodology/approach – A qualitative methodology was used in this study. A single case study of a private American university was used to gather information about their corporate brand building process. University administrators and documents were used to gain insights into their brand building process. Findings – The corporate brand building process addressed three key areas; web administration, program marketing and corporate brand positioning. The corporate brand building …
Graduate School Of Business Academic Catalog 2008 - 2009
Graduate School Of Business Academic Catalog 2008 - 2009
Bryant University Graduate School Course Catalog
No abstract provided.