Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Commercial Law (1)
- Communications Law (1)
- Contracts (1)
- Dispute Resolution and Arbitration (1)
- E-Commerce (1)
-
- Economics (1)
- Entrepreneurial and Small Business Operations (1)
- Intellectual Property Law (1)
- Law (1)
- Law and Economics (1)
- Law and Society (1)
- Litigation (1)
- Management Information Systems (1)
- Organizational Behavior and Theory (1)
- Political Economy (1)
- Science and Technology Studies (1)
- Social and Behavioral Sciences (1)
- Technology and Innovation (1)
Articles 1 - 2 of 2
Full-Text Articles in Business
The Influence Of Past Negotiations On Negotiation Counterpart Preferences, Jochen Reb
The Influence Of Past Negotiations On Negotiation Counterpart Preferences, Jochen Reb
Research Collection Lee Kong Chian School Of Business
Choosing the right counterpart can have a significant impact on negotiation success. Unfortunately, little research has studied such negotiation counterpart decisions. Three studies examined the influence of past negotiations on preferences to negotiate again with a counterpart. Study 1 found that the more favorable a past negotiated agreement the stronger the preference to negotiate with the counterpart in the future. Moreover, this relation was mediated through liking of the counterpart. Study 2 manipulated the difficulty of achieving a favorable agreement in the negotiation and found a significant effect of this situational factor such that subsequent counterpart preferences were less favorable …
A Winning Solution For Youtube And Utube? Corresponding Trademarks And Domain Name Sharing, Jacqueline D. Lipton
A Winning Solution For Youtube And Utube? Corresponding Trademarks And Domain Name Sharing, Jacqueline D. Lipton
Articles
In June of 2007, the United States District Court for the Northern District of Ohio ruled on a motion to dismiss various claims against the Youtube video-sharing service. The claimant was Universal Tube and Rollform Equipment Corp ("Universal"), a manufacturer of pipes and tubing products. Since 1996, Universal has used the domain name utube.com - phonetically the same as Youtube's domain name, youtube.com. Youtube.com was registered in 2005 and gained almost-immediate popularity as a video-sharing website. As a result, Universal experienced excessive web traffic by Internet users looking for youtube.com and mistakenly typing utube.com into their web browsers. Universal's servers …