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Full-Text Articles in Business
December 2006, Inland Empire Business Journal
December 2006, Inland Empire Business Journal
Inland Empire Business Journal
Detroit's Pizza Mogul Looks Toward Barstow
Illegal Immigration and Crime
Stopping the Revolving Door: How to Hire and Retain Top
Talent
Charting Your Course to Success
Apartment Quarterly Update
Corporate Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Commentary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . …
November 2006, Inland Empire Business Journal
November 2006, Inland Empire Business Journal
Inland Empire Business Journal
Renegotiating With Integrity
The Big Boomer Exodus: How to Respond to the Loss of
Experienced Talent
Advertising: Keeping With the Times: The Ne''· High-Tech
Face of Advertising
Office Research Quarterly Update for Riverside-San
Bernardino Metro Area
Seniors.Housing Research Report:
People in Profile
Close-Up
Commentary
Investments & Finance
Executive Notes
The Lists:
Largest Credit Unions
Commercial Real Estate Brokers
Fastest Growing Companies
Commercial Building Developers
Mortgage Lenders
Managing
Calendar
Real Estate Notes
Advertising ....... .
Manager's BooJ...shelf
Restaurant Review
County of San Bernardino
County of Riverside
Executive Time Out.
October 2006, Inland Empire Business Journal
October 2006, Inland Empire Business Journal
Inland Empire Business Journal
Booming Job Market Predicted
Corporate Profile - ESRI
Expect Chaos
Planning on Tax Deductions for Charity? Rules Changed in
August 2006
Under the Influence: Five key Behaviors for Sale Breakthroughs
Close-Up... .. . ............................... 6
Commentary. . .................... . 7
Corporate Profile ............................. 8
Investments & Finance ........................... 9
The Lists:
Long Distance Companies Serving the Inland Empire. 10
Interconnect/Telecommunications Firms ........... 25
Copiers, Fax and Business Equipment. . . . . . . . . . 27
Internet Service Providers Serving the Inland Empire .. 35
Editorial Schedule .............................. 15
Opinion ...... . 16
Managing ..................................... 17
Calendar ..................................... …
Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Baby Boomers’ Attitudes Towards Product Placements, Nichole M. Schmoll, John Hafer, Michael L. Hilt, Hugh J. Reilly
Communication Faculty Publications
Including branded products within mass media programming is becoming common. Previous research has focused almost entirely on college-age students' attitudes about placements in movies and television. This research focuses on Baby Boomers and is the first to include questions about multiple media in forming attitudes towards product placements. Six hypotheses were tested. Attitude toward product placement is related to media consumption. Males appear more positive than females. Interactions effects of media consumption x gender and media consumption x age appear insignificant. Analytical results, graphs, tables and managerial implications and representative comments from respondents are presented.
September 2006, Inland Empire Business Journal
September 2006, Inland Empire Business Journal
Inland Empire Business Journal
Skills Shortage Paying Off
Close-up: Ira Jackson.
A Short 0verview of Low Desert Communities
''You're Hired!" Eight Ways to Ensure You're Saying These
Two Critical Little Words to the Right People
The 10 Commandments of negotiations
Legislative Outlook
Close-up
Investments & Finance
The Lists:
Banks 111 the Inland Empire
Substance Abuse Programs
Golf Courses in the Inland Empire
Inland Empire's Largest Hotels
Computers technology
Editorial
Calendar
Managing
Real Estate notes
Sales
Manager\ Bookshelf
Restaurant Review
Count) of San Bernardino
Count) of Riverside
Executive Time Out
Culture In Services Marketing, Malcolm Mitchell
Culture In Services Marketing, Malcolm Mitchell
Doctoral
This research features both theoretical and empirical work underlining the potential value of marketing to contribute to commercial performance. The theory draws from those authors who have been predominant in promoting the concept of a market orientation as an antecedent to organisational success. The marketing culture paradigm is introduced and developed to specifically consider the area of services marketing. The empirical investigation concludes that there is an acknowledged appreciation of the value of a market oriented culture, particularly at senior levels of organisation, and that a market-oriented culture can be said to be associated with market shareholding and to a …
The Epistemic Consumption Object And Postsocial Consumption: Expanding Consumer‐Object Theory In Consumer Research, Detlev Zwick, Nikhilesh Dholakia
The Epistemic Consumption Object And Postsocial Consumption: Expanding Consumer‐Object Theory In Consumer Research, Detlev Zwick, Nikhilesh Dholakia
College of Business Faculty Publications
We introduce the concept of the epistemic consumption object. Such consumption objects are characterized by two interrelated features. First, epistemic consumption objects reveal themselves progressively through interaction, observation, use, examination, and evaluation. Such layered revelation is accompanied by an increasing rather than a decline of the object’s complexity. Second, such objects demonstrate a propensity to change their “face‐in‐action” vis‐à‐vis consumers through the continuous addition or subtraction of properties. The epistemic consumption object is materially elusive and this lack of ontological stability turns the object into a continuous knowledge project for consumers. Via this ongoing cycle of revelation and discovery, consumers …
August 2006, Inland Empire Business Journal
August 2006, Inland Empire Business Journal
Inland Empire Business Journal
News from the Small Manufacturers Assoc. of CA.
Can We Call a Truce'? Ten Tips for Negotiating Workplace
The Good Old Stardust Will Resurrect as the Echelon Place
Selling Is Everyone's Business---Including Yours
Conquering Depression in the Workplace: How It Affects
Morale, Productivity and Effectiveness
Close-up..... . .. . ............................. 6
Real Estate notes. . . . . . . . . . . . ................... 7
Investments & Finance ............... .. ........... 9
The Lists:
Top Health Care Med1cal Clln1cs/
Groups m the Inland Emp1re. . . ... ..... . .. . . . .. I 0
Inland Empire\ …
July 2006, Inland Empire Business Journal
July 2006, Inland Empire Business Journal
Inland Empire Business Journal
Stem Cell Research
Close-Up
Corporate Profile
Investments & Finance
Commentary: Another Primary Bites the Dust
What is a Credit Union? Credit Union vs. Banks
Managing : Lead Your Team to Victory: The Do’s and Dont’s of Effective Group Influence
Real Estate Notes
Inland Empire People
Manager’s Bookshelf
Executive Notes
“Sorry, Whats Your Name Again?” six Steps to Relieve the Most Common Memory Worry
Coalition for California Jobs
Restaurant Review
Executive Time Out
Marketing, Consumers And Technology: Perspectives For Enhancing Ethical Transactions, Gene R. Laczniak, Patrick Murphy
Marketing, Consumers And Technology: Perspectives For Enhancing Ethical Transactions, Gene R. Laczniak, Patrick Murphy
Marketing Faculty Research and Publications
The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic "cookies," spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. It is hoped that these entries will further the important "marketing and technology" ethical debate.
Student Experiences And Perceptions Of Team-Teaching In A Large Undergraduate Class, Venkata K. Yanamandram, G. Noble
Student Experiences And Perceptions Of Team-Teaching In A Large Undergraduate Class, Venkata K. Yanamandram, G. Noble
Faculty of Commerce - Papers (Archive)
This paper examines student experiences and perceptions of two models of team-teaching employed at a regional Australian university to teach a large undergraduate marketing subject. The two team-teaching models adopted for use in this subject can be characterised by the large number of team members (ten and six) and the relatively low level of team involvement in the planning and administration of the team-teaching process. The paper examines students' experiences in an effort to identify the strengths and weaknesses of the team-teaching approach from the students' perspective. This paper contributes to our knowledge of teaching practice by identifying, amongst other …
Embedding Innovation Process And Methodology In Engineering Technology And Business Management And Marketing Courses, W. Andrew Clark, J. Paul Sims, Craig A. Turner, Jon L. Smith
Embedding Innovation Process And Methodology In Engineering Technology And Business Management And Marketing Courses, W. Andrew Clark, J. Paul Sims, Craig A. Turner, Jon L. Smith
ETSU Faculty Works
For many business segments, true “out of the box” innovation occurs in entrepreneurial companies where the founders aren’t hindered with the research paradigms established by mainstream businesses. The founders of these companies, many times technologists and scientists, see the application of the technology long before potential customers develop an understanding of the capabilities that the new technology can bring to the marketplace. Many times these “new technology ideas” have been developed though modifying an existing dominant design (product or service) to meet an unforeseen market need or through the development of a new design that may become the new industry …
June 2006, Inland Empire Business Journal
June 2006, Inland Empire Business Journal
Inland Empire Business Journal
How to P.L.A.N. for Disaster
I Sing the Bluetooth Electric
Four Steps to Managing Anyone: Motivation and
Communication to Get the Job Done
Are You a Sales Advisor or an Order-Taker?
Use Your Influence: nine Tips to Combat Tough Boss
Syndrome
Close-up..... . .. . ............................. 6
Real Estate notes. . . . . . . . . . . . ................... 7
Investments & Finance ............... .. ........... 9
The Lists:
Top Health Care Med1cal Clln1cs/
Groups m the Inland Emp1re. . . ... ..... . .. . . . .. I 0
Inland Empire\ Largest Employers ......... . …
Pb1762-The Growing Hispanic Population In Tennessee - A Potential Market Opportunity For Farmers And, The University Of Tennessee Agricultural Extension Service
Pb1762-The Growing Hispanic Population In Tennessee - A Potential Market Opportunity For Farmers And, The University Of Tennessee Agricultural Extension Service
Marketing, Finances and Value-Added Agriculture
Tennessee farmers are motivated by current economic trends in the farm sector to seek out valueadded and direct marketing opportunities. Niche markets, including marketing to ethnic populations, are often attractive to those seeking new market opportunities. The growing Hispanic population in the state has led some to question the market potential of this audience in Tennessee.
This publication contains information relevant to Tennessee farmers and agri-entrepreneurs who are considering developing products and marketing to Hispanics. It provides general market research data and information important to understanding demand components, including geographic areas where potential demand may exist, the ability of the …
Mabs: Spreadsheet– Based Decision Support For Precision Marketing, Bert De Reyck, Zeger Degraeve
Mabs: Spreadsheet– Based Decision Support For Precision Marketing, Bert De Reyck, Zeger Degraeve
Research Collection Lee Kong Chian School Of Business
In this paper, we describe a decision support system developed for automatically scheduling and optimising broadcasts of advertisements to mobile phones via SMS (Short Message Service) text messaging. The system, MABS or “Mobile Advertising Broadcast Scheduler”, is developed in Microsoft Excel with a link to Lingo, a modelling language and IP solver. It was developed for a London-based company specialized in location-sensitive precision marketing via mobile phones. The system significantly reduced the time required to schedule the broadcasts, and resulted both in increased customer response and revenues.
Fashion Sense, Nirmalya Kumar, Sophie Linguri
Fashion Sense, Nirmalya Kumar, Sophie Linguri
Research Collection Lee Kong Chian School Of Business
The article focuses on Zara store, which was opened in La Coruña, in Northwest Spain. The stores of Zara had a selling area of 811,100 square meters in 56 countries. Zara had become the best-known fashion brand in Spain and the flagship brand of 5.7 billion euros holding group Inditex, with sales of 3.8 billion euros in the financial year 2004. Among the keys to the success of Zara is its approach to the supply chain. Half of the garments of Zara is sourced around from third parties in low-cost manufacturing locations, including Asia. Basic collection items or wardrobe "staples," …
May 2006, Inland Empire Business Journal
May 2006, Inland Empire Business Journal
Inland Empire Business Journal
America's #I R\' Dealer
U.S. Senate to Vote on Most Important SmallBusiness
Bill in 25 Years
Influx of Relocating Companies Keeps Inland
Empire Office Market Tight
Congratulations! You're Fired!
Close-Up
Real Estate Notes
Corporate Profile
Investments and Finance
Commentary
Dental Plans
Law Firms
Employment Agencies
Managers BookSelf
Sales
Restaurant Review
Managing
County of San Bernardino
County of Riverside
Executive Notes
Executive Time Out
March 2006, Inland Empire Business Journal
March 2006, Inland Empire Business Journal
Inland Empire Business Journal
Costco on Drugs Gets Good Grades
Close Up
Corporate Profile
Investment & Finance
Commentary
An Innkeeper and His City
Common Misconceptions Small Business Have About Providing Health Insurance
HMO’s and PPOs Serving the Inland Empire
Resource Directory
Financial
Executive Notes
Managing
Computers/Technology
Commerce Report
Residential Real Estate Brokers Serving the Inland Empire
Real Estate Notes
Manager’s Bookshelf
Restaurant Review
New Business Lists: County of San Bernardino
New Business Lists: County of Riverside
Inland Empire People
Tuskegee Airmen Archive
Executive Time Out
Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia
Bringing The Market To Life: Screen Aesthetics And The Epistemic Consumption Object, Detlev Zwick, Nikhilesh Dholakia
College of Business Faculty Publications
This article argues that the new ‘visuality’ (Schroeder, 2002) of the Internet transforms the stock market into an epistemic consumption object. The aesthetics of the screen turn the market into an interactive and response-present surface representation. On the computer screen, the market becomes an object of constant movement and variation, changing direction and altering appearance at any time. Following Knorr Cetina (1997, 2002b) we argue that the visual logic of the screen ‘opens up’ the market ontologically. The ontological liquidity of the market-on-screen simulates the indefiniteness of other life forms. We suggest that the continuing fascination with online investing is …
February 2006, Inland Empire Business Journal
February 2006, Inland Empire Business Journal
Inland Empire Business Journal
Do Come Here----But Come Here Legally
Housing will Be Beginning a Decline
Ten New Year's Shmooze-solutions for Business
Leaders
The Inland Empire---Hong Kong Connection
Sifting Through Your Own Credit dirt
Finding The Sweet Spot: A Two Industry Study Using The Zone Of Tolerance To Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, Subhash Mehta
Finding The Sweet Spot: A Two Industry Study Using The Zone Of Tolerance To Identify Determinant Service Quality Attributes, Srinivas Durvasula, Antonio Lobo, Steven Lysonski, Subhash Mehta
Marketing Faculty Research and Publications
This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality enjoyed a similar status in the life insurance industry. Results also confirm that while MSA and MSS both drive satisfaction and loyalty, perceptions of actual service have the strongest correlations with those …
January 2006, Inland Empire Business Journal
January 2006, Inland Empire Business Journal
Inland Empire Business Journal
No Recession Any Time Soon, But Troubles
Ahead, Nonetheless
The CEO ofCVB Explains It All
What are the biggest sales presentation mistakes professionals
make and how can you avoid them?
The Coachella Valley Housing Coalition (CVHC) has received
S 1.46 million
LearnWhat Credit Stalkers Know About You
Close-Up ......... . .................................. 6
Corporate Profile ...................... . .......... 7
Investments & Finance ................ . ................. 9
Commentary. . . . . . . . . . . . . . . . . . ......................... I 0
Marketing .............. . .... 12
Executive Time Out. ............ . .... 23
Managing .......... …
Big Al's: Ten Years On, Gerry Mortimer
Big Al's: Ten Years On, Gerry Mortimer
Case studies
This case study was developed by Gerry Mortimer of the Technological University Dublin. It was developed as a basis for class discussion, rather than to illustrate effective or ineffective handling of an administrative situation. The author acknowledges the assistance of research student Tara Rooney in preparing this case and of Simon Walker and Blathnaid Ni Fhatharta of Kepak Convenience Foods and Niamh MacHale of An Bord Bia (Irish Food Board) in facilitating its development.
Irish Marketing Review, Vol. 18, No. 1 & 2, 2006, The Marketing Institute
Irish Marketing Review, Vol. 18, No. 1 & 2, 2006, The Marketing Institute
Issues
The Irish Marketing Review deals with issues, developments, research and practise in marketing. This is a special issue on " the island view of relationship marketing and networks".
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Maintaining Social Marketing's Relevance: A Dualistic Approach, Gary I. Noble
Faculty of Commerce - Papers (Archive)
There have been calls amongst academics and practitioners to move social marketing 'upstream'. This paper attempts to clarify what upstream social marketing is, its appropriate relationship with ‘downstream’ social marketing and how both approaches can be combined into a suitable theoretical framework. The paper argues that neither up or downstream social marketing is superior and suggests that a dual, synergistic approach is needed. This argument is supported through reference to current social marketing interventions in the areas of road safety and childhood obesity. The paper concludes by suggesting that Polonsky, Carlson and Fry’s (2003) ‘harm chain’ concept may be a …
Turning Marketing Promises Into Business Value: The Experience Of An Industrial Sme, Victoria Little, Judith Motion, Rod Brodie, Richard Brookes
Turning Marketing Promises Into Business Value: The Experience Of An Industrial Sme, Victoria Little, Judith Motion, Rod Brodie, Richard Brookes
Faculty of Commerce - Papers (Archive)
How can businesses create more value for their customers and shareholders? One way of understanding this task is to apply the promises framework: promises made to customers, promises kept, and promises enabled. Traditionally marketers made the promises, leaving keeping and enabling activities to other departments (e.g. logistics, manufacturing and customer service) and to senior management. However, marketers are increasingly acknowledging that creating and delivering value to customers requires a synchronised effort from the whole firm, not only marketers.
Communication And Conflict Between Marketing And R&D During New Product Development Projects, Graham R. Massey, Elias Kyriazis
Communication And Conflict Between Marketing And R&D During New Product Development Projects, Graham R. Massey, Elias Kyriazis
Faculty of Commerce - Papers (Archive)
Effective cross-functional working relationships (CFRs) between Marketing Managers and R&D Managers are a key factor in successful new product development (NPD). Empirical evidence suggests however, that this CFR is often problematic. This article adds to our knowledge about Marketing/R&D CFRs during NPD by examining the effects of three forms of communication (communication frequency, bidirectionality, and quality) on two forms of conflict (dysfunctional and functional conflict). A hypothesised model of Marketing/R&D CFRs is tested using a sample of 184 NPD projects conducted in Australia, using R&D Managers as key respondents reporting on their relationships with the relevant Marketing Manager. Our findings …
The Weight Of The World: Consuming Traditional Masculine Ideologies, Andrew Dunne, Olivia Freeman, Roger Sherlock
The Weight Of The World: Consuming Traditional Masculine Ideologies, Andrew Dunne, Olivia Freeman, Roger Sherlock
Articles
This paper explores the relationship between the body, masculinity and the consumption of body-focussed activities. It examines the meaning and importance of strength training for men.
Strength training is of interest because its increase in popularity is occurring at a particular point in time when a growing number of men are experiencing insecurities over their masculine identities as a result of recent socio-economic changes. This paper proposes that men today are facing a dilemma in terms of masculine identity. This dilemma hinges on the growing objectification of the male body in the media and its cultural messages regarding masculinity.